Why is it, dear readers, that on certain days of the month Night Time + Nights Out make the streets of the New Urban Downtown Mesa come alive?
Whaddya mean - they're usually dead during the day?
Well, let's just say it's a different scene and cooler.
A Block Party that goes on for more than one block? Hmmm . . . it started like that.
A Pop-Up Event?
For sure, with ten bands and sixty artist/handmade crafts enterprises incubating right before your eyes - here for one night with maybe some other tangible benefits.
It's a strategy in the urban planner's toolbox that attracts people.
Some brick-and-mortar retail businesses say these nights are their biggest nights for customer traffic and sales. One estimate, that will no doubt have to get updated after Valley Metro Light Rail going into operation, is a figure of $19,000 in increased sales on event days.
See this link for 2nd Friday Night Out
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