Friday, March 14, 2025

Ben Jennings on Elon Musk and the backlash against Tesla – cartoon | The Guardian

Analysts are openly wondering if Musk is causing lasting damage to a brand he has made synonymous with electric cars

Ben Jennings on Elon Musk and the backlash against Tesla – cartoon , panel 1

 Illustration: Ben Jennings/The Guardian 

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AI Overview
Yes, analysts are indeed expressing concerns that Elon Musk's actions and political stances, particularly his right-leaning views, are potentially causing lasting damage to the Tesla brand, which he built as a symbol of electric vehicles and innovation. 
Here's a breakdown of the situation:
  • Brand Reputation at Risk:
    Some analysts believe that Musk's increasingly controversial political activities, including his support for right-wing figures and his actions on Twitter (now X), are alienating Tesla's traditionally left-leaning customer base and potentially damaging the brand's reputation. 
  • Political Polarization:
    Musk's political views have become increasingly intertwined with Tesla's brand, leading to a situation where consumers may be hesitant to support a company led by someone whose political stance they disagree with. 
  • Potential for Backlash:
    Some argue that Tesla is experiencing an "anti-anti-woke" backlash, with some traditional Tesla owners turning away from the brand due to Musk's right-leaning political activities. 
  • Impact on Tesla's Performance:
    While it's too early to definitively say whether Musk's actions are causing long-term harm, some analysts suggest that his political involvement could lead to slower growth and increased volatility in Tesla's stock price. 
  • Competition:
    The EV market is becoming increasingly competitive, with new models from other manufacturers potentially eroding Tesla's market share. 
  • Musk's Influence:
    The Guardian notes that Tesla's valuation has become inextricably tied to his politics, with his actions having a direct impact on the company's stock price. 
  • Examples of Musk's Actions:
    Musk has been criticized for his right-wing communications, including his support for Donald Trump, his embrace of far-right tropes, and his actions on Twitter, which some view as a power trip. 
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