World's Most Advanced Piezo Driver Chip: Boréas Technologies’ BOS1211

“Haptic feedback is as old as the human experience, which is why we find it so
satisfying to know that an object responds to our touch,” said Simon Chaput,
founder and CEO, Boréas Technologies. “The advent of the digital world has
increased our need for haptic feedback, . . "
Announcement from CES 2020 from https://www.streetinsider.com/dr/news
January 7, 2020 8:01 AM 

LAS VEGAS, Jan. 07, 2020 (GLOBE NEWSWIRE) -- Boréas Technologies, developer of ultra-low-power haptic technologies for consumer and commercial products, today demonstrated at CES 2020® the BOS1211, the first low-power high-voltage piezoelectric driver integrated circuit (IC) to enable high-definition (HD) haptic feedback in automotive human machine interfaces (HMIs), such as automotive infotainment screens and safety alerts in touch-sensitive steering wheels.

. . . To meet the needs of the automotive market, Boréas is partnering with TDK, the world’s leading supplier of piezoelectric haptic actuators.“Touch HMIs in cars are evolving with the times,” said Stefan Benkhof, head of product marketing of the TDK Piezo Business Unit. “From the knobs and buttons of one-hundred years ago to the flat screens that came to market over the last twenty years, clear and responsive haptics marks the next important interface advancement in automobiles. It’s companies like Boréas and TDK that are responsible for such advancements. We’re delighted that our combined technologies offer the clearest, most realistic and long-lasting piezo haptic solutions to our automotive customers around the world.” Safer Driving through Piezo Haptics Aresearch study conducted by the United States Air Force and Arizona State Universityii concluded that drivers responded more effectively to tactile warnings, delivered via the gas pedal or the seat than to visual or auditory warnings when alerted to rear-end collisions. While research on whether tactile vs. auditory or visual stimuli leads to more distracted driving is ongoing, some researchers agree that the cognitive load on the human brain is less when that feedback is tactile. Piezo Haptics at CES 2020 TDK will showcase its lineup of 120V PowerHap piezo haptic actuators during CES 2020, January 7-10, 2020 at the TDK booth (LVCC, Central Hall, # 11448). Boréas will help to drive TDK’s haptic actuators into automotive applications and is available for demonstrations by appointment only at the Boréas booth (LVCC, South Hall 4, #35824) — as well as at the TDK booth. _________________________________________________________________________ RELATED CONTENT > Bloomberg Press Releases