National newscast trusted by 44% of Ukrainians, Zelenskyy leads public figures list. . .When asked openly about public figures who provide reliable information, 37% named President Volodymyr Zelenskyy.
Friday, 27 October 2023, 11:57
More Americans say we're doing too much to support Ukraine | The National Desk
Ukrainska Pravda3 minutes
The information provided by the national 24/7 joint newscast is trusted by 44% of residents of Ukraine’s frontline areas. Telegram channels, international media and online media are also leading the list of most trusted information sources.
Source: a poll conducted by the Kyiv International Institute of Sociology (KIIS) in August
Details: In terms of trust (regardless of usage),
the leaders are
- Telegram channels (51% somewhat or completely trust them, with only 8% who do not),
- International media (47% vs. 8%) and
- Ukrainian online media (45% vs. 11%).
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The national 24/7 joint newscast is trusted by 44% against 18% who do not trust it.
- Radio is also in the top five sources in terms of trust, with 37% trusting it and 9% not trusting it.
- TikTok has the lowest trust scores, with 14% trusting it and 31% distrusting it (it is the only source on the list that has a negative (and quite significant) ratio of trust and distrust; at the same time, 40% of respondents under 25 years old trust it).
When asked openly about public figures who provide reliable information, 37% named President Volodymyr Zelenskyy.
- Valerii Zaluzhnyi, Commander-in-Chief of the Armed Forces of Ukraine, holds second place (18%).
- He is followed by blogger Oleksii Arestovych (10%),
- volunteer Serhii Prytula (9%) and
- Kyrylo Budanov, Chief of the Defence Intelligence of Ukraine (9%).
- Other people were named less frequently.
For reference: KIIS conducted a survey of residents of 10 frontline regions on 7-12 August 2023.
- It was commissioned by the Communications Transformation in Ukraine project, a USAID program implemented by Chemonics International in Ukraine.
- The research was supported by the American people through the United States Agency for International Development (USAID).
✓ A total of 1,000 interviews were conducted online with adults living in the frontline regions.
- Under normal circumstances, the statistical error of such a sample (with a probability of 0.95 and not considering the design effect and the specifics of the research method used) did not exceed 3.3%.
- At the same time, additional systematic sampling errors may occur in times of war.
- The peculiarities of the online interview method should also be taken into account.
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