Molly Baz and Formula Maker Bobbie Bring Breastfeeding to Times Square
In an out-of-home first, the partners tackle a double dose of stigma around baby care
Fast-growing startup Bobbie is tackling a double dose of stigma—breastfeeding in public and swapping mother’s milk for formula—on one of the highest-profile media stages in America.
For its first billboard in New York’s Times Square, the formula brand has partnered with Molly Baz, whose previous ad for Swehl—featuring the cookbook author, her pregnant belly, a rhinestone bikini and two lactation cookies covering her breasts—was removed from the same location for being deemed too spicy for the masses.
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