WSJ BUSINESS How Froot Loops Landed at the Center of U.S. Food Politics

Robert F. Kennedy Jr.’s calls to remove artificial food dyes turn up pressure on cereal maker WK Kellogg and other processed food giants

By Jesse Newman
Nov. 21, 2024 5:30 am ET 

PHOTO: EMIL LENDOF/WSJ, ISTOCK

They are a half-inch big, rainbow-colored and crunchy—and at the center of a political food fight.

Froot Loops maker WK Kellogg KLG -0.64%decrease; red down pointing triangle has been under fire for months over its use of artificial food dyes. 

Now one of the company’s highest-profile critics, Robert F. Kennedy Jr., has been tapped to become the country’s top health official, and has vowed to target artificial dyes in cereal that he says contribute to widespread health problems, particularly in children.

WSJ

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How Froot Loops Landed at the Center of U.S. Food Politics - WSJ

New York Post

3 days ago

Protesters Demand Kellogg's Remove Artificial Colors From Cereals

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Uploaded: Nov 17, 2024

Dozens of protesters gathered outside WK Kellogg Co.’s Michigan headquarters, demanding the company remove artificial dyes from its cereals sold in the US., The protest, supported by petitions with ...

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