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The Metamorphosis of Volodymyr Zelenskiyy

 Volodymy Zelensky Series 'Servant Of The People' Sells To Channel 4

The metamorphosis of Volodymyr Zelensky

February 23, 2023
David R. Marples Themes: Ukraine, War 

An actor and comedian who once played a president on TV is now the world’s most eminent contemporary wartime leader, with almost universal support for his fight for a free, unified Ukraine. How did he do it?
An address by the President of Ukraine, Volodymyr Zelensky.
An address by the President of Ukraine, Volodymyr Zelensky. Credit: American Photo Archive 

US President Joe Biden’s surprise visit to Kyiv earlier this week highlighted a new phenomenon in international politics: Volodymyr Zelensky has become the most celebrated leader in the democratic world.

Biden’s visit was far from unique. Over the past year, since Russia widened its invasion of Ukraine that began in 2014, Kyiv has hosted visits from a succession of world leaders, including those from Poland, the Baltic States, France, Germany, Canada, as well as two British prime ministers.

The 44-year old Ukraine president appeared invariably in his habitual olive green shirt, combat pants, and boots. 
Yet, just four years ago, Zelensky was known in both Ukraine and Russia for quite different roles: those of actor, comedian, producer, and founder of Kvartal-95, an entertainment production company named after his neighbou\rhood in Krivyi Rih, an industrial town in eastern Ukraine.
Servant of the People returns to Netflix in light of Zelensky's popularity  – Midlo Scoop
His comedy troupe more recently produced a popular television series, Servant of the People, with Zelensky portraying a history teacher, Vasily Goloborodko, who suddenly finds himself president of Ukraine after the release of a videotape of him uttering profanities about corruption in his country.
 
Zelenskyy on Netflix: Ukraine's President in Servant of the People
The series, which began in 2015, depicts his struggles to overcome rapacious oligarchs. 
  • In 2019 it appeared to move from fiction to reality when Zelensky emerged as the main challenger to the oligarch-president Petro Poroshenko, then seeking a second term based on a patriotic election platform of ‘Army, Church, Language’.
Zelensky did not espouse a program. 
  • He presented no platform or principles, avoided interviews, and communicated through Instagram and other media. 
 The Uncanny Prescience of 'Servant of the People' - The Atlantic
In their one public debate at Kyiv’s Olympic Stadium in April, Poroshenko declared that Zelensky was unfit for office and would not be able to stand up to Vladimir Putin. Most of the stadium was filled with Poroshenko’s supporters. 
  • Zelensky offered himself as the candidate of a new generation, reliant on social media for communication, and an alternative to the corrupt and unsuccessful leaders of the past who had brought Ukraine to poverty. 
  • While Poroshenko was in office during 2018, the IMF ranked Ukraine as the poorest country in Europe, overtaking Moldova for this unwanted prize.
In the final round, Zelensky won over 70% of the vote in a landslide victory

Servant of the People + path to the presidency 


In 2013 Zelensky returned to Kvartal 95 as artistic director, but his entertainment career would soon intersect with the seismic events rocking Ukraine’s political landscape. 

Ukraine election: Poroshenko concedes after Zelenskiy landslide | DW News

Ukraine election: Poroshenko concedes after Zelenskiy landslide | DW News
Uploaded: Apr 22, 2019198K Views2.01K Likes
In Ukraine, comedian Volodomyr Zelenskiy has won a landslide victory in the presidential election. With the count almost complete, Zelenskiy has taken 73 percent of the vote, while the incumbent Petro ...
 


Poroshenko actively and financially supported the Euromaidan protests between November 2013 and February 2014,[26] leading to an upsurge in his popularity, although[26] he did not participate in negotiations between then President Yanukovych and the Euromaidan parliamentary opposition parties BatkivshchynaSvoboda and UDAR.[26]
  • In an interview with Lally Weymouth, Poroshenko said: "From the beginning, I was one of the organizers of the Maidan.  
  • My television channel — Channel 5 — played a tremendously important role. ... At that time, Channel 5 started to broadcast, there were just 2,000 people on the Maidan. But during the night, people went by foot — seven, eight, nine, 10 kilometers — understanding this is a fight for Ukrainian freedom and democracy. 
  • In four hours, almost 30,000 people were there."[72] 
  • The BBC reported, "Mr Poroshenko owns 5 Kanal TV, the most popular news channel in Ukraine, which showed clear pro-opposition sympathies during the months of political crisis in Kiev."[46] 

 
Two months later, 
  • he initiated pre-term elections for Ukraine’s parliament, and 
  • his newly-formed party, also called Servant of the People, won a majority of seats, 
  • the first time in independent Ukraine that a president had a majority in the assembly.
Some argued that Zelensky was indebted to another oligarch, former governor of the Dnipropetrovsk region Ihor Kolomoisky, who allegedly defrauded his own PrivatBank of US$5.5 billion and was put on the United States’ sanctions list in 2021. Kolomoisky had funded Zelensky’s company and advised the presidential candidate on several occasions.
Amazon.com: The Showman: Inside the Russian Invasion of Ukraine That Shook  the World and Made a Leader of Volodymyr Zelensky—An Insider Account of the  War and the Making of a Leader eBook :
It seems probable that Russia also welcomed the election of Zelensky, who had vowed to end the conflict in the Donbas
  • On paper, he was a welcome alternative to the nationalistic Poroshenko, and a native Russophone who made frequent visits to Moscow. 
  • Indeed, Zelensky began by initiating some exchanges of prisoners with the Russian-backed separatists of the so-called national republics of Donetsk and Luhansk.
He balked, however, at Russia’s insistence on adhering to the Minsk Accords, an ill-fated armistice that brought a temporary halt to the most serious fighting in the Donbas, with France and Germany as mediators.   
  • Both Accords were signed after serious defeats for the Ukrainian army (in September 2014 and February 2015), and demanded concessions of autonomy for the Donetsk and Luhansk regions.
> In his early months in office, little seemed to go right for the neophyte president. By March 2020, Prime Minister Oleksii Honcharuk had resigned, and a new Cabinet was installed under Prime Minister Denis Shmyhal, an entrepreneur and former governor of the western region of Ivano-Frankivsk.

> Zelensky also ran into difficulties with US president Donald Trump, who tried to tie arms exports to Ukraine with efforts to uncover damaging information about his rival Joe Biden’s son Hunter, who served on the board of the Ukrainian gas company Burisma.

  • Though he became more wary of Russia, Zelensky refused to believe the likelihood of an invasion in February 2022, pleading for Western media to cease such discussions since they undermined investment into Ukraine.
  • When the war began, Zelensky’s popularity had fallen to less than 30%. His governance seemed destined to be hailed as a short-term aberration.
 RT على X: "Donald Trump Jr. shared a tweet which named Tom Cruise 2022's highest  paid actor, along with a commenter's reply - 'Actually Zelensky was the highest  paid actor. He got
Yet he had the basic tools for strong leadership.   
He had already used them to  
When the invasion began, and Russia attacked on seven fronts, reaching the outskirts of Kyiv within days, the United States offered to rescue Zelensky.  
  • He turned them down, declaring that he needed ‘ammunition, not a ride’, a statement that came to epitomize his bravery and unify the country.
"I Need Ammunition, Not A Ride" | Ukrainian President Turns Down US Request  To Evacuate Kyiv

"I Need Ammunition, Not A Ride"

Ukrainian President Turns Down US Request To Evacuate Kyiv 
Uploaded: Feb 26, 2022 · 109K Views

After the liberation of localities around Kyiv, Zelensky first visited the sites of massacres at Izium and Bucha carried out by the Russian troopsZelenskyy shows the physical toll that war can have on the body : NPR

  • It was an occasion that visibly aged and hardened him. 
  • Thereafter, he refused to trust Putin or negotiate with the Russians. 
  • He has maintained this resolve.
The war has enhanced his natural ability to communicate in social media clips: familiar, reassuring, and not only with his own people but with much of the world. To the West, he has constantly demanded more weapons and aid, arguing that he is fighting for democracy and the freedom of those countries anxious to roll back the Russian tide.
 Watch Servant of the People | Netflix
The past problems of this troubled state have been overshadowed by Russian war crimes, the heroism of Uktraine’s defenders, and the suffering of its population. Resistance is personified by the country’s leader. 
Zelensky has become Ukraine.

 

RELATED

Defying the lessons of history

February 15, 2025
Keith Lowe 
 
After the failures at Yalta at the end of the Second World War, the West finally learned not to trust the word of European dictators. 
Negotiations to end the conflict in Ukraine risk a return to the mistakes of the past.
British Prime Minister Winston Churchill, US President Franklin Roosevelt and Soviet Dictator Joseph Stalin sit on the patio of Livadia Palace, Yalta, Crimea.
British Prime Minister Winston Churchill, US President Franklin Roosevelt and Soviet Dictator Joseph Stalin sit on the patio of Livadia Palace, Yalta, Crimea. Credit: Associated Press

President Trump announced this week that he had held a ‘lengthy and highly productive’ phone call with Vladimir Putin, ending three years of diplomatic silence between the White House and the Kremlin. 
  • Their conversation, according to Trump, was an attempt to begin negotiations to end the war in Ukraine. 
  • But it had taken place without any prior consultation with the Ukrainian president, Volodymyr Zelensky.
We have been here before. In 1938, with the Munich Crisis, and in 1945, when Churchill and Roosevelt appeased Stalin over the fate of Poland. 
  • Both cases are instructive when it comes to the psychological traps that lie in store for any democratically-elected government attempting to negotiate with a dictator.
The first thing that Trump and his team must keep in mind is that they are not playing on a level playing field. 
The US might appear to be the more powerful party, but it is Putin who holds the psychological advantage. . .

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