One Thing To Say To Boeing > Guess What?

Published on Jul 12, 2016

Views: 147,950

Airbus and Boeing compete every day to connect people across the globe, so Airbus has just one thing to say as Boeing marks its 100th anniversary… congratulations! Airbus employees around the world – including top management – share these well wishes, and thank Boeing for its competition that makes the industry better.

These comments from Livement on 18 July 2016 by Gouri Shah
Airbus steals Boeing’s thunder with new congratulatory video

Airbus’ video, titled ‘One thing to say to Boeing’, has already garnered close to 3.5 million views collectively on Facebook and YouTube

Mumbai Boeing, creator of some of the world’s most iconic aircrafts of the 20th century, commemorated its centennial year on Friday. But it was European arch-rival Airbus, that stole their thunder by releasing a classy, congratulatory message for the aircraft maker. Something you would hardly ever expect from your fiercest competitor. The video, titled ‘One thing to say to Boeing’ was launched four days ago and has already garnered close to 3.5 million views collectively on Facebook and YouTube.
The video which features Airbus employees at different establishments from across the world, talks about Boeing and the company gearing up to celebrate 100 years in the business. “We’ve been hearing quite a lot about Boeing lately. About their 100th anniversary. 100 years is a long time. Lots of products (are) built over 100 years. Lots of aircrafts, lots of tough competition in the aerospace marketplace. A lot of history. That got us at Airbus group thinking. We at Airbus compete hard against Boeing. Day in and day out. Fighting for every honour. Working tirelessly to connect and protect people around the globe. Innovating every day. Since we do all of those things in competition with Boeing. What do we have to say about Boeing Company? What would we tell our competitor as they make a big deal about their 100th year in business? We at Airbus think the answer is obvious. Al 150,000 Airbus Group people have just one thing to say to Boeing. One thing. Congratulations... Here’s to healthy competition in the next 100 years. Here’s to the future. From all of us to all of you. Happy Birthday Boeing and thank you for the competition that makes us all better.”
According to a report by Campaign UK, the Airbus video is the brainchild of Clay McConnell, head of communications of Airbus Group, Inc., the Americas subsidiary of the Airbus Group. “In discussing how we could position ourselves vis a vis Boeing on its 100th anniversary, we determined that we really wanted to leverage their momentum and the attention paid to their anniversary to position Airbus as an innovative, global, forward-looking and diverse company that worked on really cool stuff,” he told Campaign. “Above all, we wanted to do it with good nature and a sense of humor.”