Here's a good one as reported by Dillon Rosenblatt on 09 Sept 2021 in AZ Mirror:
The behind-the-scenes story of Doug Ducey’s parachuting hot dog
Want some details > "The hot dog slowly falling from the sky, held aloft by a surgical mask parachute, that loomed behind Gov. Doug Ducey during a July 30, 2020, press conference almost wasn’t even a hot dog.
It could have been a beer bottle, a guitar or a dumbbell, according to public records.
But the governor chose the hot dog. . ."
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AZ Mirror: Rosenblatt's recounting of the PSA goes on, but here are just a few snippets to show readers the brains behind the PSA
> Tim Riester, the CEO of Riester advertising agency, was one of the creators of the 15-second PSA to encourage Arizonans to wear masks to limit the spread of COVID-19 that featured the hot dog drifting from the sky with the caption “Save live sports. Wear a mask.” Riester produced the ad, but collaborated with nine other advertising agencies in the state to develop ideas for free, while the state government would front the cost to get the selected advertisements more views.
> At the time, Ducey said the state would spend $3 million on the advertising.
The governor’s office would not answer questions about how much was actually spent. . .
> According to public records, the Riester agency pitched six ideas and landed two: The parachuting hot dog and one pushing back on the idea that wearing a mask wasn’t manly. . .
> ‘Toxic’ politics or just a bad idea?
The parachuting hot dog ad was roundly criticized and mocked immediately, with a lot of confusion about why a hot dog was used to encourage mask use at all. Records show Ducey’s top staffers blamed the backlash on politics rather than the idea potentially being bad. . .
> Alec Esteban Thomson, Ducey’s former director of strategic initiatives and campaigns, led the state’s “Mask Up Arizona” campaign and ran point on the effort to find the advertisements.
According to several email exchanges, Thomson, Scarpinato and Daniel Ruiz (Ducey’s current chief of staff who was the state’s COO at the time) are the ones who selected the hot dog. Riester said he was never given a concrete reason as to why Ducey’s office liked the hot dog more than his other pitches. . ."
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