The Honda Jet Echelon

The HondaJet Echelon with its new name written on the livery. 

Honda Aircraft Company

• Honda runs a private jet division that builds a fleet of multi-million dollar business planes.
• Honda Aircraft Company recently unveiled the name of its latest plane, the HondaJet Echelon.
• The 11-person aircraft, formerly called the HondaJet 2600, could cost $10-$12 million.

Honda isn't just a carmaker.
Honda Motors established a wholly-owned subsidiary, Honda Aircraft Company, in August 2006 to produce light twin-engine private jets.
Since the first delivery of its original HondaJet in December 2015, the planemaker has also produced the HondaJet Elite, the HondaJet Elite S, and the HondaJet Elite II.
The popular plane has even lured in some A-list celebrities like Tom Cruise, who is a long-time pilot and bought the plane in 2019, the aviation non-profit advocacy organization AOPA reported.

Now, the company's latest business jet concept is expected to set industry records as the only light jet capable of transcontinental travel.
Meet the HondaJet Echelon.

The HondaJet Echelon was originally announced as the HondaJet 2600 at an annual business aircraft convention in October 2021.

Rendering of the HondaJet 2600 when it was announced in 2021. 

Honda Aircraft Company

The annual NBAA Business Aviation Convention and Exhibition in Las Vegas is the stage for companies in the business aviation sector to show off their new stuff.
At this year's NBACE conference, Honda gave the future light plane its Echelon name.

The company markets the aircraft as "a mid-sized jet experience in the light jet category."

The HondaJet Echelon with its new name written on the livery. 

Honda Aircraft Company

The plane is built larger than its predecessors and on "typical missions" the Echelon is designed to be 20% more fuel efficient than traditional light jets and over 40% more fuel efficient compared to mid-sized planes, according to Honda.