INSERT: Simply put, Generation Alpha are defined as those born from 2010-2024. More than 2.8 million are born globally every week. When they have all been born (2025) they will number almost 2 billion – the largest generation in the history of the world.
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17 hours ago -Business
"A landmark generation": Introducing Gen Alpha
Illustration: Natalie Peeples/Axios
It's the only generation born fully in the 21st century: the oldest are about 13, and the youngest will be born in the coming year.
The big picture: Enter Generation Alpha, the first entirely online cohort. Its members have grappled with a climate crisis and pandemic — and can spend money more easily at their age than even their savviest close elders.
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