The Problem With Molly Baz’s Cookie Ad Isn't the Breasts — It’s the Cookies
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Nudity isn’t offensive. Breastfeeding pseudoscience is offensive.
Most New Yorkers try to avoid Times Square. So even if you live in Manhattan, you may have missed the brouhaha over Molly Baz’s midtown billboard.
The ad, which debuted last Monday, featured the pregnant cookbook author’s mostly bare torso and two strategically positioned cookies. It touted Baz’s new recipe for lactation cookies, developed as part of a campaign for Swehl, a startup that bills itself as “a one-stop-shop for your breastfeeding journey.” On Thursday, billboard provider Clear Channel pulled the ad, reviving an old debate about why America is OK exposing pretty much every type of breast except a lactating one.
The ad, which debuted last Monday, featured the pregnant cookbook author’s mostly bare torso and two strategically positioned cookies. It touted Baz’s new recipe for lactation cookies, developed as part of a campaign for Swehl, a startup that bills itself as “a one-stop-shop for your breastfeeding journey.” On Thursday, billboard provider Clear Channel pulled the ad, reviving an old debate about why America is OK exposing pretty much every type of breast except a lactating one.
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But surely Times Square — where the Naked Cowboy reigns and billboards with scantily clad bodies have sold everything from denim to underwear to sneakers — could handle a mostly bare mama-to-be. That ought to be obvious.
To me, the part of this kerfuffle that deserves a little more attention is not what the cookies were covering, but the cookies themselves.
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