Don’t rejoice yet, Elon Musk and his tech bros-in-arms are winning the global battle for the truth
Just as the flattening effect of algorithms means that coffee shops in Brooklyn and Bristol look the same these days, so it is with the bros. From Wim Hof ice baths to a diet of grass-fed beef, social media algorithms have created a tech-masculine ideal and tech-masculine lifestyle fueled by the kind of basic strongmen they both seem to admire, chief among them Vladimir Putin.
Musk has form for chatting with Putin on the phone and while Durov claims to have been driven into exile by the Russian government, it’s hard to square that with the stream of supportive statements from Russian ministers last week demanding his “rescue”.
- Both labor under the apparent eugenicist belief that a man of superior intelligence has a duty to spread his seed as widely as possible – it was revealed earlier this year that Durov has fathered 100 children by sperm donation while Musk uses more traditional methods such as impregnating his employees.
- Crucially, although Musk was born in South Africa and Durov in St Petersburg, the language they speak is the same: specious, self-serving lies dressed up as ideology.
Last week saw perhaps the first major showdown between the pseudo crypto-libertarianism they both espouse and that old-fashioned, resolutely analogue concept known as the nation state. For anyone who has spent any time pondering the intergalactic levels of entitlement among the tech broligarchy and the – until now – total impunity they’ve faced, the arrest and subsequent charging of Durov was a singular moment.
It’s the first time a tech CEO has found himself in the uncomfortable position of actually being forced to take responsibility for his actions. While this seemed, on the surface, like a moment in which there might finally be some sort of day of reckoning for the tech edgelords, that has yet to be seen.
It’s the first time a western country has imposed such a ban and the country of 200 million people is X’s fourth biggest market.
- And although Musk’s efforts to portray this as the work of an “unelected pseudo-judge” seeking to destroy free speech for “political purposes”, it was actually down to another old-fashioned concept Musk is ill-acquainted with: rule of law.
- He is the ultimate arbiter of “truth”.
- Except it’s not truth, it’s snake oil.
- Although Musk describes himself as a “free speech absolutist”, a gussied-up term that supposes some deeper philosophical thinking behind his actions, this isn’t ideology, it’s grift.
Because this is a free speech absolutist who is suing an NGO who dared to criticise him. The case against has been called a classic Slapp, or strategic lawsuit against public participation, issued with the intention of intimidating and silencing, as a judge in California ruled earlier with regard to another suit he brought against another NGO. “This case is about punishing the defendants for their speech,” he said.
Musk isn’t a truth teller, he’s a truth twister. Like Donald Trump, he does the direct opposite of what he actually says. He’s a free speech absolutist who has complied with 83% of requests from authoritarian governments to remove content from X, often as apparent leverage to advance his business interests.
This isn’t a civilizational battle for the future of “free speech”. And Durov isn’t a hero. The charges against him include the decidedly unfuturistic crime of money laundering and his less than heroic failure to suppress the spread of sexual images of children.
It’s actually a civilizational battle for the truth. What we need to face up to is that this is a battle that Musk is winning. His truth is simply louder, faster, disseminating further. His algorithms are spreading his metaphorical seed, spawning an entire generation of mini-Musks and would-be Musks who dream of electric Cybertrucks.
Increasingly, 2024 is starting to feel like a tear in reality. This is Musk’s world and we’re living in it now.
Carole Cadwalladr is a reporter and feature writer for the Observer
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