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THELATEST

Ads of the Week: 13 Campaigns That Caught Our Eye, From Fanta to Heinz

By Matt Barker

Starbucks, Spotify, Heinz, Taco Bell, and more are behind the week’s most notable ads.

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Retail Roundup: Home Depot Finally Hires a Retail Media Leader, and More Ads Are Coming to Shopping Malls

By Jessie Dowd

Gap’s Bet on Hailey Bieber and Other Culture-Driven Ads Pay Off, Even as Parent Company’s Sales Drop

By Lauren Johnson

Don’t Let Retail Media Tell You It’s Brand Building

By Mark Ritson

Why Live Sports Is Marketing’s Biggest Growth Engine ft. NBCU CMO Jennifer Storms 

By Jenny Rooney

Following Meta’s $17 Billion Settlement, Media Buyers Say: Don’t Touch That Dial

By Mark Stenberg

US Open Shows How Brand Partnerships Are Serving a Better Fan Experience

By Bill Bradley

Ryan Wilson On Why Many Brands Still Don’t Know How to Appeal to Black Consumers

By Robert Klara

Zocdoc and Gemini Are Making It Easier to Find Healthcare Providers in Answer Engines

By Andrea Michelson

Starbucks’ Unicorn Frappuccino Revival Fueled a Record Saturday. Now Comes PSL Season.

By Rebecca Stewart

Is The Trade Desk’s Turnaround Push Officially Underway?

By Kendra Barnett

The US’ Biggest Mall Operator Is Launching an Ad Business

By Lauren Johnson

Workweek Raises $17 Million, Debuts B2B Newsletter Platform

By Mark Stenberg

Following Meta’s $17 Billion Settlement, Media Buyers Say: Don’t Touch That Dial

By Mark Stenberg

Agency executives caution against any sudden changes, opting instead to see if other social platforms follow suit.

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MOST SHARED

MOST SHARED

1

Nielsen’s DoubleVerify Deal Isn’t About AI Adoption: It’s About Controlling What the Models Measure

By Andreas Roell

2

EXCLUSIVE: Leaked Deck Outlines The Trade Desk’s Agentic Plans for H2 2026

By Trishla Ostwal

3

Don’t Let Retail Media Tell You It’s Brand Building

By Mark Ritson

4

EXCLUSIVE: OpenAI Is Testing Exclusion Targeting for ChatGPT Ads

By Trishla Ostwal

5

Is The Trade Desk’s Turnaround Push Officially Underway?

By Kendra Barnett

6

Rewatch the Late Dolly Parton’s Iconic Ads Over the Decades

By Christopher Cicchiello

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