John Giles Makes Another Run For Office . . . Or Uphill Ride? Or Uphill Climb To NextMesa?

Let's take a look at both the visual graphic/logo produced for the mayor's campaign-in-office and the website for Mesa Mayor John Giles mesamayor.com while in office.
This was the last entry more than four months ago on August 26, 2015 headlined [in case you missed it]
ICYMI – Mesa’s Momentum Continues!
"The last couple of weeks have been a blast in Mesa! . . ." What happened to writing and publishing anything about the city on the mayor's website the last four months?? Too busy with selfie-posing on social media or what?

On Instagram there's this:

Mayor John Giles

Elected Mayor of Mesa in Aug. 2014. Please join me in taking Mesa to the next level. www.mesaaz.gov/mayor

Here are the stats as of today from the mayor's Instagram account:

263 posts

815 followers

45 following

Is this an effective strategy for engaging the pubic/people who vote in local government or keeping them informed? 

Go to that link for the mayor's office and you see no entries for the last four months.

How are voters supposed to make an informed decision about whether to make the choice to re-elect the mayor when details are sketchy about what he's started or accomplished in his part-term in that seat for the last year riding on the tailwinds of the previous mayor who chose to make a run for higher office as governor and lost?

There was a previous post on this site looking back at John Giles in his first State-of-the-City Speech for 2015 after five months in office.

Whether accidental or not there's a shadow in the image looming larger than the mayor.

In looking at the NextMesa logo, please take a look at the slope and direction of the first trapezoid outlined -  those tailwinds might have blown John Giles uphill to a flat-line performance and then on a downhill slope.

Here's a link to the mayor - again on social media - in a 1:05 video uploaded to You Tube on December 8, 2015 from John Giles For Mayor. As of today it's had 721 views with 13 Likes. It's called "Keep Climbing" with some cautious words about "downhill coasting"

Watch it . . . it starts off with the words spoken by John Giles "I've been dealt a great hand ".

Having met the mayor and talked with him in-person on a few occasions, he didn't give me the impression that he gambles on anything - he's risk-aversive and prefers to under-promise and over-deliver to use one of his favorite phrases.

Yet with those opening words in a re-election campaign social media video, ya gotta wonder Who was "dealing the hand"  and other questions like was John Giles recruited to run for office after leaving the Mesa City Council in 2000 after only one four-year term [14 years out-of-office] and why?

Is there another candidate not entrenched or embedded in the Ole' Boys Political Machine who's going to enter the race?

In taking another look at the NextMesa logo readers might notice each flat-top mesa image has a different color and is not connected to the next - there's a gap and a change and a disconnect in the overlap.

Food for thought if anybody's hungry . . .