Trouble @Twitter or Just An UpHeaval?

This headline three hours ago:
As Stock Price Sinks, Twitter Swaps Out More Top Execs. Again. - Jan 25, 2016
Here are all the senior executives who are leaving Twitter: Engineering chief Alex Roetter, HR vice president Skip Schipper, product head Kevin Weil, Vine boss Jason Toff (who's jumping to Google's VR unit) and global media chief Katie Jacobs Stanton. Jack Dorsey confirmed the departures in a tweet on Sunday night. This executive upheaval comes right as Dorsey is expected to name a new CMO and two new board directors, and just a few days before a Twitter "executive retreat." Who might be Twitter's new CMO? The top candidate is American Express marketing exec Leslie Berland.

Twitter has lost more than a fifth of its value in the last month, and opens trading at $17.84 on Monday morning.

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http://recode.net/2016/01/24/big-exec-departures-at-twitter-media-head-stanton-and-product-head-weil-leaving/?

              [Kurt Wagner and Kara Swisher | Re/code

Big Exec Departures at Twitter: Media Head Stanton and Product Head Weil Leaving
There have been rumblings of the changes for weeks now inside the San Francisco social communications company. Sources said Twitter is planning to announce the shuffle tomorrow, along with the hire of a prominent CMO.