What's Next Mesa?? IDEAS COLLIDE = Agency of Choice?

Seek expertise to create targeted, strategic and visually appealing digital campaigns to drive community engagement for our residents to envision their NextMesa
Link to the presentation >
http://mesa.legistar.com/LegislationDetail.aspx?ID=2965457&GUID=99A82446-5C50-46F1-BF39-7C4742130456

WHO OR WHAT IS IDEAS COLLIDE?
A public relations firm in Scottsdale
Website: http://www.ideascollide.com/

HELLO. MEET IDEAS COLLIDE.

Phoenix's Go-to-Agency for Big Ideas & Impactful Results

HERE'S ON OF THEIR CAMPAIGNS THAT GOT ATTENTION

 

Ideas Collide Experience
Experience with similar engagement campaigns and programs: 
AZ Cities @ Work –League of Arizona Cities & Towns 
We Are Intel –Intel Corp. 
Race for the Cure –Susan G. Komen of Arizona 
Smilebration –Best Western Hotels & Resorts 
Blue Works for You –Blue Cross, Blue Shield Arizona

Campaign poster from this campaign not included



Additional strategic communication and brand development experience
McCormick-Stillman Railroad –City of Scottsdale 
Super Bowl XLIX –Arizona Super Bowl Host Committee-Spanish Translation and Marketing  Fish Tank –Avnet 
Imagine Together –Childsplay 
We Rise-University of Phoenix

Spanish language experience and capabilities
 

Brand Communication & Engagement

Ideas Collide to Provide City of Mesa:
 Create a brand and an inspiring brand message with visual storytelling and digital strategies that will compel residents to envision Mesa’s future
 Develop diverse communications and content that are more visual, sensory and experiential appealingto multiple resident interests and learningstyles
 Define Key Performance Indicators and utilize their data analysts to provide customized reports to gain insight and determine further actions during campaign.
 
Brand Communication & Engagement
Create a “Digital Town Hall” leveraging digital tools to engage our residents via mobile applications, various forms of digital media, and websites to engage the community 
Collect data around the types of projects/initiatives the community would like the Mesa City Council to move forward 
Ability to enter own idea or vote on other ideas to be put forth for consideration in a simple, social media style
PAGE 9      Digital Marketing Strategy
Reach highly targeted citizens through frequently used communication tools for inclusion and awareness via strategically developed creative & messaging specific for each audience
Define Targeted Demographic Groups 
Parents / Families inMesa 
Millennials inMesa 
Boomer / 55+ inMesa 
Latino Community 
Engaged community groups/registered neighborhoods

Potential Engagement Categories Areas of City to Envision and/or Strategic Goals 
Parks &Recreation 
Economic Development 
Downtown 
Arts &Culture 
Public Safety 
Transportation 
Education 
Environment


page 12
Digital Advertising Platforms + Leveraging City Owned Channels

Social Advertising –
Bring Message & Story to Life for Residents (Facebook, Instagram, Twitter,YouTube) 
Capture citizens’ attention on familiar platforms they visit multiple times perday 
Use ads as a way to participate in conversations going on about the target group’s local communities
Customize creative messaging for each demographic group

Search Ads –GoogleAdWords 
Reach citizens while searching in the moment for information through specifically selected keywords related to initiatives
(I.e. Mesa Parks and Recreation, Mesa Arts Center, Utility Bill Account or other e-services)

Display Ads
Utilize multiple strategies to gain visibility while citizens areonline: 
Target specific websites and campaigns targeting specific target demographic groups 
Retarget citizens who visited City of Mesa website 
“Act Alike” modeling –target people who make specific actions similar to developed audience personas (i.e. purchased tickets from Mesa Arts Center, visited City of Mesa website, visited Mesa Library website etc.) 
Target citizens who have recently visited a City of Mesa facility (i.e. Park, Library, Mesa Arts Center/Museums)