Edward Bernays and Group Psychology: Manipulating the Masses

Years ago, your present-day MesaZona blogger had one of the best experiences of his life for more than an hour to meet-and-talk with Edward Bernays and his wife who lived in Cambridge, Massachusetts at that time. As a post-graduate real-life experience for a guy with a degree in Psychology from Georgetown University it more than made-my-day!
The occasion was to return a missing wedding gift that somehow turned-up at what was then Sotheby Parke Bernet, the highly-respected New York City auction house. To make a long story short, a friend of mine and I were engaged to make the return of the missing object: Sigmund Freud had given his nephew his own self-portrait of himself to his nephew, Edward Bernays, as a gift for the marriage of Bernays and his wife . . .that's some Ego, huh?

Published on Jul 12, 2017

Views at time of upload to this blog: 144,640

Propaganda by Edward Bernays - http://amzn.to/2tf7EJl
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In this video we look at the ideas of Edward Bernays, nephew of Sigmund Freud and a pioneering mind behind the field of public relations and modern propaganda - particularly his ideas on how group psychology can be used to manipulate the masses.
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Get the transcript: http://academyofideas.com/2017/07/edw...
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Caption author (Portuguese)     Gabriel Gules