OK Blog More!

 Get set...Go! 

• FEATURED STORIES

Welcome to the new Verge

Revolutionizing the media with blog posts

By NILAY PATEL / @reckless

Sep 13, 2022, 4:59 AM MST|

✓ ". . .a whole new Verge for you today. Radically new. Sometimes you just have to blow things up and start over.

Yes, we have a sharp new logo that started with the idea of an unfinished interface between the present and the future. Yes, we have a bright new color palette that highlights our work in confident new ways. Yes, we have new typefaces across the board, including serifs for our body copy. Look at these ink traps in our new headline font, Poly Sans. I love them.

The new Verge typeface

All of those things were designed and developed with great care by Vox Media’s spectacular in-house design team, and they will serve as the foundation for our site and our brand for years to come. The Verge is meant to be beautiful and boundary-pushing, and our new design reflects that.

But new colors and typefaces are not the point of our redesign. Not even a little bit.

The Verge primary color palette.

Our goal in redesigning The Verge was actually to redesign the relationship we have with you, our beloved audience. Six years ago, we developed a design system that was meant to confidently travel across platforms as the media unbundled itself into article pages individually distributed by social media and search algorithms. There’s a reason we had bright pink pull quotes in articles and laser lines shooting across our videos: we wanted to be distinctly The Verge, no matter where we showed up.

But publishing across other people’s platforms can only take you so far. And the more we lived with that decision, the more we felt strongly that our own platform should be an antidote to algorithmic news feeds, an editorial product made by actual people with intent and expertise. The Verge’s homepage is the single most popular page at Vox Media, and it should be a statement about what the internet can be at its best. 

So we sat down and thought about what was really important to us and how to make our homepage valuable every time you open it. We also thought about where we came from and how we built The Verge into what it is today. And we landed on: well shit, we just need to blog more.

So we’re back to basics with something we’re calling the Storystream news feed, right on our homepage. Our plan is to bring the best of old-school blogging to a modern news feed experience and to have our editors and senior reporters constantly updating the site with the best of tech and science news from around the entire internet. . ."

READ MORE