Monday, July 17, 2023

Hollywood’s Future Belongs to People—Not Machines | Madeline Ashby in WIRED

 Visions of an AI-Generated Future

LET’S SAY THAT AI advocates are correct, and in a few years you’ll be directing your own blockbuster, starring actors licensed from an asset stable, speaking lines generated by a bot pruned to your interests. 
While hiding from the next plague or wildfire, you tell your smart entertainment system to make The Lord of the Rings as directed by Orson Welles, starring Laurence Olivier as Aragorn and Gene Kelly as Legolas. It blazes across every wall of your bio-crete rabbit hutch. It’s compressed to 80 minutes, because two- and three-hour films cost more to generate. You splurge on the rights rental, which means you can’t license the film to share. Even if you could, your current subscription tier only allows sharing with up to five IP addresses, all of which must be in good standing with the Copyright Office with no flags on their file. 
You get 48 hours with the file before it evaporates.

In that future, who gets paid? Who gets famous? Who gets to be seen and heard? To paraphrase Jack Fincher: Are you the organ grinder or the monkey? 

Hollywood's Future Belongs to People—Not Machines | WIRED

Hollywood’s Future Belongs to People

— Not Machines

Artificial intelligence is poised to transform entertainment as we know it, 
from blockbusters to pornography. 
But the power is still in the hands of humans

On the ninth day of the Writers Guild of America strike, no one on the picket lines knows about the chaos at sea. They don’t know that the Screen Actors Guild, or SAG, will join them, or that 340,000 UPS workers and 30,000 Los Angeles Unified School District employees will vote to authorize the same, or that Sega of America will soon become the largest union shop in gaming. And none of those people have any idea that as they craft signs and fill water bottles, orcas are amassing in unprecedented numbers in Monterey Bay and Martha’s Vineyard. They have attacked approximately 250 vessels since 2020. One of their organizers, White Gladis, became an internet folk hero with her actions off the Iberian coast. Pod by pod, they learn how to strip the rudders from powerful boats and leave them adrift. On the ocean, as in business, a successful disruptor inevitably becomes a failing incumbent, torn apart by smaller competitors. As Ned Beatty’s character says in 1976’s Network, these are the primal forces of nature.

Welcome to Hot Strike Summer. . .

But there is always more than one possible future. The people I spoke to had differing views, but similar concerns. All agreed that shared stories were slipping away. And the loss of those shared stories can diminish soft power. What film and TV once did for America is akin to what anime did for Japan, and what pop music did for South Korea. If entertainment is where people negotiate common values, what does it mean if we're all watching and listening to different things?
On a grander scale, humans may lose our species’ narrative to endless reboots written by an emerging species which has never felt its heart skip a beat, or a chill go up its spine, because it has neither. If AI assumes responsibility for visions of our future and explorations of our past, then humanity will have lost the final culture war: the one between people who are free and things that are owned.
Everyone I spoke to agreed that art was a way of accessing a common humanity. “I still believe that as social beings, we ultimately want and need to share a space to have deep connections with content,” says Galit Ariel, a techno futurist with a specialization in virtual reality. . .
  • Stories surround and penetrate us; they bind us together. And if artificial intelligence is an evolving species much as humans once were, then it deserves to discover the pleasures of creativity on its own terms, not ours. 
  • It deserves as much creative freedom and self-determination as the authors and actors on strike have insisted on. 
  • In the event that Hot Strike Summer becomes Cold Strike Winter, the necessity of humans in the creation of those stories will become more obvious. That has been true, and will remain true, from the first story told around the first campfire to the last story, our story, told somewhere in a galaxy far, far away."

Go for more >> WIRED

The Future of Entertainment

More than a decade ago, streaming shifted the pop culture landscape. Next up: artificial intelligence.

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