“The way we work is changing and our expectations of the workplace need to change with it,” said Jamie Hodari, CEO and co-founder at Industrious.
“What sets Hej!Workshop apart is its remarkable optimism and the effort put into reimagining the office as a destination, where professionals can be inspired, productive and connect with their colleagues, without leaving behind the comforts of home.”
Miia Kautovaara, the manager for the San Francisco Meeting Place, said: “We’re putting a lot of thought and effort into creating a better workplace where people feel more energized.”
Jamie Hodari, CEO and co-founder of Industrious, said: “They want to create a very happy place where people want to come in, and feel welcome and energized to be there,” said “That’s not rocket science, but it’s a different way of talking about primary workplace settings. You go to an IKEA furniture store and there’s a play on words in the furniture descriptions; we want that sense of joy and irreverence to come through here.”
Ikea and Industrious Partner on Flex Office Format
in San Francisco
BY CHAVA GOURARIE AUGUST 4, 2023 11:05 AM
REPRINTS
Swedish furniture brand Ikea (through its sister brand Ingka Centers) is teaming up with flex office operator Industrious to bring its affiliated coworking brand, called Hej! Workshop, to San Francisco.
- The 46,470-square-foot space will double as a showroom for Ikea’s business furniture line, and will be located on the third floor of Ingka Centers’ Ikea-anchored 250,000-square-foot retail destination (read: mall) on San Francisco’s Market Street.
Hej! has one other location in Stockholm.
Industrious operates several other locations throughout San Francisco, and, despite the perhaps premature headlines of San Francisco’s fall from grace, its demand for flex office space hasn’t collapsed, said Hodari. It’s doing well, in fact. “We’ve been wanting to expand in San Francisco, and this was the market that Ikea picked, so it was a perfect fit.”
- The Ingka retail development, at 945 Market Street just south of Union Square, is scheduled to open this fall.
- It will feature a blend of retail and entertainment venues imprinted with the brand’s signature Scandinavian touch.
But the real question is, will there be meatballs?
Chava Gourarie can be reached at cgourarie@commercialobserver.com.
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