Department of Homeland Security Assistant Secretary Tricia McLaughlin
confirmed the make of the watch in a statement, saying that
“then-Governor Noem chose to use the proceeds from her New York Times
best selling books to purchase an item she could wear and one day pass
down to her children.”
Kristi Noem Appears to Have Worn $60K Gold Rolex During El Salvador Prison Stunt

Kristi Noem Appears to Have Worn $60K Gold Rolex During El Salvador Prison Stunt
Uploaded: Mar 28, 2025
How Kristi Noem’s $50,000 Rolex in a Salvadoran prison became a political flash point
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Three vintage watch dealers contacted by The Washington Post said
Noem’s timepiece, which they identified as either a reference number
116528 or 126508 Daytona, appeared to be made of solid gold and probably
cost $40,000 to $60,000.
- “For a public servant to be wearing it is quite the statement,” said Alan Bedwell, a vintage watch dealer and the owner of Foundwell in New York, who compared it to a “flag-waving exercise.”
“To be wearing that in El Salvador while visiting a” maximum-security prison, he said, “is kind of like a big F you.”
Noem visited the prison as part of her trip to three Latin American
nations to discuss crime, deportation and immigration. The Trump
administration has sent scores of Venezuelan migrants to CECOT without
judicial hearings, despite a court order to return them to the United
States.
- During Noem’s tour, she walked past a containment unit, the prison armory and two crowded cell blocks, where men in a cell packed almost to the ceiling were told to remove their face masks and shirts and stand in the shot, according to a press pool report.
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