How it works
- Data Source:It uses a sample of anonymized and aggregated Google search queries to identify what people are searching for.
- Normalization:To protect user privacy and allow for comparison, the data is not shown as absolute search volume. Instead, it's a normalized index where the highest point of interest for a given time frame and location is set to, and all other points are scaled proportionally.
- Real-time and historical data:You can see what is "Trending Now" on the homepage and explore historical data for any search term dating back to 2008.
What you can do with it
- Track interest:See how the popularity of a topic changes over time and across different locations.
- Compare terms:Compare the search interest of multiple search terms or topics side-by-side.
- Identify content ideas:Find trending topics for content creation on websites, social media, or email newsletters.
- Analyze market trends:Understand broader industry trends or see if a change in your website's traffic is an industry-wide phenomenon.
- Inform strategy:Use the insights to guide ad campaigns, content strategy, or keyword research.
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