SHAME ON YOU > Criterion Public Affairs



Trustworthy polls of public opinion usually are conducted by public interest groups, academic institutions or media groups who conform to strict standards of tests and measurements. 
Your MesaZona blogger happened to catch the release of a recent highly questionable local poll five days ago by a Public Relations and Corporate Advocacy firm called Criterion Public Affairs with the results of an "auto poll" to 250 landline and cellphone numbers of "likely primary election voters" to the Mesa City Council.
According to the announcement the poll was commissioned - that's paid for - Jerry Lewis For Mesa City Council 3rd District, showing he is pulling ahead in the "nonpartisan" race against Ryan Winkle while also confirming "partisan trends in the area favor Republican Jerry Lewis." ???
Data Orbital admitted the sample size was small with a significant margin of error. No demographic data on the survey participants was produced to guarantee a random sample.

Furthermore, the statements made about any actions of undecided voters are pure speculation.
Readers of this post can view details here 
The company's formation was announced about six months ago in in this press release on 16 February 2016.
Partner Chad Heywood is the former Executive Director of the Arizona Republican Party.
Partner Todd Grier has  over a decade's experience in the insurance industry.
Both are also active in LDS organizations and LDS-operated charter education, ASU Latter Day Saints Alumni, as well as being founding members of The Society of Statesmen
Bios of the company team partners can be found here 
Other Mesa  politicos who pay this company for services include John Giles, unopposed for mayor