City of Mesa Receives A Diversity Award > Let's See The Data Please

A one-year "digital initiative" (a Facebook page) to overcome the communication gap between 28.1% of Mesa's Spanish-speaking residents has so far attracted only about 400 people who either follow the page or like it. Let's crunch the numbers and ask if that so-called outreach initiative is successful or not when the targeted population is about 130,000 out of Mesa's 475,00 residents ------ that's only about 0.0001%

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407 people follow this

City of Mesa wins National League of Cities' Diversity Award

 

March 11, 2019 at 5:35 pm
The City of Mesa has won the Diversity Award for cities of 200,000 to 500,000 residents from the National League of Cities (NLC) Congressional Cities Congress in Washington D.C.

The award is for the City’s en Español Facebook page. The Diversity Awards honor excellence in multicultural initiatives in cities and towns and are presented each year at the NLC's Diversity Breakfast.

 

"I am very excited and proud for the City of Mesa to receive this national award," City Manager Chris Brady said.

"This was an employee driven initiative and we had a number of City employees who passionately worked together to make this happen."

Formally launched in April 2018, Mesa en Espanol is a digital outreach initiative that overcomes the communication gap between the City of Mesa and its Spanish speaking residents. The goals of the web/Facebook pages and Spanish email address are to connect with and assist residents, provide timely and important information and help Spanish speaking residents understand how to maneuver within local government.
Mesa is the third largest city in Arizona with a Hispanic population of 28.1 percent. Mesa Public Schools, Arizona's largest schools district, has a majority-minority population of 42 percent Hispanic while Mesa Community College was recently declared a Hispanic Serving Institute due to having a student population that exceeds 25 percent.

Visit the City of Mesa en Espanol Facebook page at www.facebook.com/CiudaddeMesa.

Public Information and Communications
Contact: Steve Wright
Tel. 480-644-2069steven.wright@mesaaz.gov