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Concluding Takeaways
AI-powered personalization is becoming a realization engine for what users truly want in a world of unlimited choices. From streaming platforms to e-commerce, recommendation engines have already transformed commerce. With AI personalization, we will see another step change in business transformation. And by doing so, it will create new engines for business growth that will transform every industry. Focusing on outcomes vs. technology will be required of businesses in order to be competitive as they embrace this transforming power. AI-as-a-Service will allow businesses to sustainably overcome technical challenges and deliver personalized experiences at scale more rapidly. And prioritizing data privacy and ethical AI practices is something every company must adopt in order to build trust and credibility in this new world. And ultimately, it's not just about buying technology: it's about buying outcomes that enhance customer experiences and drive business growth in this next digital era.
The Future Of AI-Powered Personalization: The Potential Of Choices
- AI personalization is helping to address the “choice overload” phenomena where individuals report lower choice satisfaction when faced with too many options.
- AI personalization is a win-win for both consumers who experience greater satisfaction and businesses that are finding whole new corridors of competition.
- Staid industries can find new growth in a systematic exploration of the long tale of additional competitive offerings.
- AI is just beginning to revolutionize personalization, and in this, it will enable a completely new scale of business that was previously unsustainable. . ."
Unleashing The Power Of Personalization In The Digital Age
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