22 July 2023

SATURDAY UPDATE/THING$ THAT MATTER: "Barbie" & "Oppenheimer"

 Follow the Money

Barbie Oppenheimer box office
'Barbie' and 'Oppenheimer'Everett Collection; Universal Pictures

Warner Bros’  Barbie is now poised for an estimated $300M+ worldwide start through tomorrow (eyeing $150M+ each, from North America and a combined 69 overseas markets).

Universal’s Oppenheimer is now pegged for a $165.9M worldwide bow through Sunday, including $88.9M internationally.

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‘Barbie’ Living The Dream With Projected $300M+ Global Bow; ’Oppenheimer’ Explosive At Estimated $166M WW – International Box Office 






Looking at Barbie’s trajectory, the Friday on the Greta Gerwig-directed film was its best day so far internationally with $43M on 25,451 screens from 69 markets. The overseas cumulative through Friday is $88.4M. 

As for Christopher Nolan’s Cillian Murphy-led Oppenheimer, the estimated overseas launch of $88.9M would mark the filmmaker’s 3rd highest grossing opening weekend ever, behind only The Dark Knight Rises ($131M) and The Dark Knight ($94M)

What’s more, the $166M worldwide projection through Sunday would mark the biggest global day-and-date debut for a biographical film, overtaking Bohemian Rhapsody ($124M) and the top worldwide start for a drama since 2019.

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  • In other milestones for Nolan, he’s also seeing his biggest launch day of all time in 33 markets including Saudi Arabia, the UAE, India, Netherlands, Argentina and Belgium
  • as well as the 2nd biggest opening day in six markets including Germany, Brazil and UK/Ireland
  • and the top day-one start for a non-Nolan Batman title in 46 markets including Australia, France and Mexico.

Market highlights include the UK where Oppenheimer opened to $4.2M on Friday. That’s 14% higher than Dunkirk, which we thought might have had an edge given its UK-centric story. The start was the 2nd biggest Friday ever for a Nolan film and the biggest opening Friday for a non-superhero Nolan film as well as the 10th biggest Universal opening day of all time. 

Fifty-two IMAX and 70mm IMAX screens took 19% share of the Friday total in the UK with top site BFI IMAX’s Friday gross the biggest ever result for that cinema.

  • In FranceOppenheimer is at a running total of $3.5M through Friday, performing above most Nolan comps. 
  • Germany has reached a running total of $2.8M through yesterday; 
  • Saudi Arabia is at $2.6M and 
  • Mexico has reached a running total of $1.9M. 
  • In the latter, this is the biggest Nolan opening in IMAX with performance in the format 15% ahead of Spider-Man: No Way Home and just 13% below Avengers: Infinity War.

We will have a full rundown on Sunday.

PREVIOUS, FRIDAY: Barbenheimer has begun. With Warner Bros’ Barbie and Universal’s Oppenheimer rolling out globally this weekend, we’ve got the first numbers for both from their various international box office markets through the first two days of release.

  • As expected, the Greta Gerwig-directed Barbie is coming out on top with $41.4M through Thursday in 51 markets. 
  • Christopher Nolan’s Oppenheimer is also thriving with $15.9M across its first 57 markets through Thursday. 
  • Both are breaking various records.

It’s important to remember that these movies are not direct comps to one another, with runtimes and demos differing. Still, we’re in what is hoped to be an expanded marketplace situation that encourages moviegoing and benefits from the Barbenheimer phenom (although Mission: Impossible – Dead Reckoning Part One may end up taking a breath this frame, it was still tops in Korea today). 

So let’s take a closer look at the Barbie and Oppenheimer numbers across their first two days internationally.

Barbie, through Thursday, is in release in 51 offshore markets, and has shattered a number of records. 
  • Thursday alone was worth $31.8M on 15,700 screens – that is simply a hugely impressive number. 
  • An additional 18 markets are opening today, including the UK and China (in the latter, and not included in the totals above, the movie did approximately $1.2M on Friday).

The top-grossing market to date is Mexico with $6.4M, logging the biggest opening day for a Warner Bros film ever. It is also the 2nd biggest opening day of 2023, and the 3rd biggest opening day post-pandemic (wow!).

Brazil dominated Thursday at No.1 with $4.9M and an 84% market share of Top 5 films, and is the biggest opening day ever for a WB title, the biggest opening day post-pandemic ahead of Spider-Man: No Way Home, the biggest opening day of 2023 ahead of both Fast X and The Super Mario Bros Movie, and the 2nd biggest opening day of all time, only behind Avengers: Endgame.

France, which unboxed the doll very strongly on Wednesday, has grossed $4.5M while 

Australia (also a Wednesday opener) amassed $3.4M through Thursday. The latter gave it a dominant No. 1 with a 60% share of the Top 10 films. Results in Oz are tracking well ahead of all comps, and even came in 5% above Avatar: The Way of Water (another wow!).  It scored the biggest opening day of 2023 at more than double Super Mario.

Source: DEADLINE

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