23 July 2023

The Age of X is Here

Musk has been clear in his intentions to move Twitter to become the Western equivalent of China's WeChat, a platform covering retail and other services alongside messaging.

Twitter has already been merged into an entity called X Corp, and soon, the name of the app may change to match.In late night tweets on Saturday, Musk offered some musings to his large follower base. "And soon we shall bid adieu to the Twitter brand and, gradually, all the birds," one tweet states.It was soon followed up by another, claiming "If a good enough X logo is posted tonight, we'll make [it] go live worldwide tomorrow."

Musk also pinned a tweet to the top of his feed, showing the Twitter logo changing into an X, complete with glitchy video effects. This could be the new logo for the app.

Engadget

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Elon Musk is rebranding Twitter to 'X' and killing the bird logo | Engadget

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Twitter is Being Rebranded as X | lovebscott.com

Instagram
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ElonMusk says Twitter will officially rebrand as X later today. Y'all rockin with rebrands⁉️ | Instagram

Twitter CEO’s ‘X’ Reveal Is Chock Full of Buzzwords, Saying Nothing

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Erik Uebelacker

Breaking News

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Twitter CEO Linda Yaccarino made a grand reveal of the platform’s rebranding to ‘X’ on Sunday, posting a tweet thread filled with buzzwords and vague expectations. “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression,” Yaccarino said. “Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.” Yaccarino then touted X as “the future of unlimited interactivity,” one that creates “a global marketplace for ideas, goods, services and opportunities,” with banking features to boot. What that will actually look like, however, remains to be seen. Yaccarino’s big reveal came just hours after Elon Musk announced his plans to be diching Twitter’s beloved bird brand in favor of a single character. “X will be the platform that can deliver, well…. everything,” Yaccarino insisted.

Twitter is being rebranded as X

After Elon tweeted about it all night, the bird site is shedding its feathers.

By Wes Davis, a weekend editor who covers the latest in tech and entertainment. He has written news, reviews, and more as a tech journalist since 2020.

Updated Jul 23, 2023, 12:36 PM PDT|

Elon Musk, with a background of Twitter badges

X.com now redirects to Twitter.com, following a tweet from Twitter owner Elon Musk today, and an “interim X logo” will replace the Twitter bird logo later today. Leading up to the change, Musk spent a lot of time tweeting about it.

Around 12AM ET last night, he started tweeting — and did so for hours — about the Twitter rebrand to X, the one-letter name he’s used repeatedly in company and product names forever. It started with a tweet saying “soon we shall bid adieu to the twitter brand and, gradually, all the birds,” followed by a second tweet adding that “if a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.”

Musk then, over the next several hours, gestured at the change in between other posts and replies, tweeting things like “Deus X,” or replying to other users talking about it. At one point, he joined a Twitter Spaces session called “No one talk until we summon Elon Musk,” and sat silently for almost an hour before unmuting and confirming he would be changing Twitter’s logo tomorrow, adding “we’re cutting the Twitter logo from the building with blowtorches.”

Musk also reportedly sent an email last night to Twitter employees telling them the company would become X, and that it was the last time he would email from a Twitter address, according a Threads post from Platformer managing editor Zoe Schiffer. She added that she assumes he was talking about the logo, since Twitter’s business was already renamed X corp.

As for what the new logo will look like, Musk didn’t comment specifically, but pin a gif that was posted by Sawyer Merritt, a Twitter user who offered the logo, which he said was used for his discontinued podcast.

The letter “X” has been on just about everything Musk has touched for the last two-plus decades. X.com was the original name for Paypal; it’s in his SpaceX company name; it’s in the name for the Tesla SUV; and he has said he wants to turn Twitter into “X, the everything app.” Now he’s finally doing something with the X.com domain he bought back from Paypal in 2017.

Finally rebranding the site will be the clearest declaration yet that this is no longer the same social network that it was before Musk purchased it last year. But it’s far from the only change in the Musk era of Twitter.

Most recently, Twitter said it would limit the number of DMs for non-paying users, a LinkedIn-like hiring feature showed up for Verified Organizations, and Musk said the site would soon let users post ”very long, complex articles” to the site. The article feature seems to be called Articles, but at one point was apparently called Notes — you know, the name for article site Substack’s Twitter clone, the debut of which, you may remember, was a little dramatic.

We have reached out to Twitter for comment. An auto reply said, “We’ll get back to you soon.”

Update July 23rd, 2023, 3:31PM ET: Added that Musk reportedly emailed Twitter employees overnight to inform them of the change. Also added that X.com now redirects to Twitter.com.

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Twitter Rebranding to X - LIVE Breaking News Coverage (Elon Musk & New Logo Updates)

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Twitter is rebranding to X today, according to Elon Musk. A new X logo (presumably replacing the Twitter bird logo) will debut later today. Get the latest on...