THIS IS POP MART
Toys are not only for kids any more.
These days, people wait for hours in a long queue outside stores to buy a toy.
This is a Chinese brand called Pop Mart.
- Founded in 2010, the company now is a $60 billion business, with its toys such as Labubu and Molly chased by people around the world.
- Why are these people crazy about toys?
- What has the company done right?
- While purchasing the toys, what are the young people actually buying? To answer these questions, set out on the journey with us when we explore a Pop Mart store in central London.
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