Customers find Bing's search engine effective for quick searches and appreciate its image quality, with one noting that the background changes daily. The app receives positive feedback for its ease of use, speed, and quality, being as good as Google. However, functionality receives mixed reviews, with some saying it works well while others report it rarely works. Moreover, loading speed is a concern as the app freezes during use, and compatibility issues exist, particularly with Kindle Fire devices.
- United States & Canada: ~25–30% of desktop search market; strong edge in integration with Windows, Edge, and enterprise environments.
- Europe (UK, DE, FR, IT, ES): Improved share through Yahoo/MSN collaboration—each country registers 10–20% market share depending on niche and demographics.
- Asia (JP, KR, TR): In Japan and Korea, Bing holds 5–10%—fueled by partnerships and Microsoft enterprise software usage. In Türkiye, though Google dominates, Bing sees moderate use via Edge and Windows default settings.
- Latin America (BR): Gains traction via MSN & Yahoo display pushes and mobile partnerships—averaging 5–15% depending on country.
- Global mobile: Despite mobile dominance by Google, Bing’s AI features in Edge mobile apps have improved adoption among niche user groups (techies, students, knowledge workers).
Bing Users by Country 2026
5 Countries with the Most Bing Visits
 | United States | 692.5M | 29.29% |
 | China | 361.5M | 15.29% |
 | India | 117.8M | 4.98% |
 | United Kingdom | 95.5M | 4.04% |
 | Brazil | 95.4M | 4.04% |
- Monthly Visits: Represents the total number of unique user sessions on Bing websites during teh designated month. A user session (or “visit”) is defined as a period of continuous activity on the platform, including website and app interactions.
- % of Total Global Visits: Indicates the proportion of total global Bing user visits generated by each country during the given month.
- Data unavailable for certain countries.
In a world where access to the Internet is increasingly considered an essential resource, search engines are more important than ever. However, while Google is still the most popular, widely used search engine by a landslide, Microsoft’s Bing is a major contender with a considerable number of loyal users to its credit.
Here’s a closer look at which countries worldwide have the highest numbers of Bing users, as well as a few potential contributing factors that could affect those statistics.
Countries with the Most Bing Users Worldwide
Some sources claim that globally, approximately 1.1 billion people currently use Bing. The following are some of the countries with the highest relative numbers of Bing users as of 2025.
United States
With around 1.2 billion unique users, the United States accounts for around 33.24 percent of Bing’s monthly traffic, making it the country with the most Bing users. Likely reasons for this include the fact that Microsoft is an American company, as well as the fact that Bing integrates well with popular Windows computers and devices.
India
As is the case in the United States, Google is by far the most popular search engine in India. However, Bing remains a popular alternative, especially among younger, urban Indian populations more likely to speak English. Currently, around 231.5 million Indians use Bing, accounting for around 6.35 percent of its traffic.
United Kingdom
With around 164.4 million unique users, the United Kingdom accounts for about 4.51 percent of Bing’s traffic. The British love Bing for its clean interface, integration with Microsoft products, and strong focus on localized search results.
Other countries with a fairly high concentration of Bing users overall include Germany, China, Japan, France, and Poland.
Factors Contributing to National Rates of Bing Usage
As is the case with the widespread adoption of any new technology, certain factors likely contribute to the number of search engine users within a country that choose Bing over the alternatives. Here are some examples.
Microsoft Device Integration
As Bing is well-integrated with Microsoft devices, as well as any device running Windows, it tends to be more popular in countries where such options are popular.
Localization
In non-English-speaking countries, Bing’s localization features are often helpful to users interested in content specifically tailored to where they live.
Default Agreements
Bing partnerships with certain device manufacturers, internet service providers, and more can mean it’s the default search engine associated with those options. People without specific search engine preferences often tend to go with the default option, so countries with more of these partnerships in place may see higher Bing usage rates.
- China: Frequently cited as having the largest share of Bing users or traffic, sometimes exceeding 30%.
- United States: Consistently ranks second, with significant traffic and market share, especially in desktop searches.
- United Kingdom: Shows strong engagement, often placing third or fourth in traffic.
- India: A major market with a substantial number of Bing users.
- Japan: Another significant market where Bing has a notable presence, particularly as Google doesn't completely dominate.
- Brazil: Ranks high in total visits, alongside other major economies.
- Market Share vs. Volume: While the U.S. has a massive user base, China often shows a larger percentage of Bing's global traffic.
- Desktop Strength: Bing maintains a particularly strong foothold on desktop computers in various markets, like Belgium, where it's a primary search engine for many.
- Geographic Variation: Bing's popularity varies, with significant pockets in North America,
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