Friday, November 03, 2023
Kickback Back-Fired | POLITICO
An anti-Trump group produced four ads attacking his legal troubles. They backfired.
The ads showed the biggest hurdle Trump’s opponents have encountered this primary: His court dramas have helped him.
Win It Back PAC conducted its study Sept. 15-19, a month after Trump was indicted in the Georgia case and over his role in instigating the Jan. 6 Capitol riot. The online survey, which sampled 3,075 Republican voters nationwide, was designed to measure the impact each ad would have on Trump’s level of support against the full field of primary candidates, and also in a prospective head-to-head matchup with DeSantis.
“All four ads tested failed to move support away from Trump on both the primary ballot and two-way ballot with DeSantis, relative to a strongly pro-Trump baseline,” read one of the memos accompanying the ad.
The ad that raised the possibility of a Trump conviction, the memo says, “performed worst on the two-way ballot” against DeSantis. That commercial, and the one that said Trump’s indictments had “worn him down,” it adds, “backfired across almost all demographic groups.”
Read more >> POLITICO
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