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Autodesk Sponsor Spotlight: The Future of Design and Make
From the recent Autodesk industry report, Andrew Anagnost, President & CEO, Autodesk, observes that people are feeling inflationary pressures, and acknowledges that the industry has a massive connectivity and capacity problem. “There are more things that need to be created than there are people, money, or material.”
Turning to ChatGPT, Andrew sees it as another collaborator on the team, which can help to prompt, stimulate, or create initial ideas. He believes it will be a while before the technology is so smart and capable that it “starts to become some kind of existential threat.”
How to Make it: The Intersection of Design and Technology
During the pandemic, Mike McGee, Chief Creative Officer, Framestore, had clients asking him how to make content when they couldn’t travel or be on location. One of the solutions was to use LED screens and computer-generated imagery which transported people into other worlds. Not only did this push innovation, but it supported sustainable ways of working too.
On the topic of sustainability, Ged Simmonds, Managing Director, Commercial Offices, Mace, notes that the construction industry is very wasteful, and needs to “standardise things more and make sure they are repeatable.” The industry has a responsibility to look at what already exists, replacing demolition contractors with reclamation contractors to reuse and repurpose assets.
Miranda MacLaren, Director, Morris+Company, agrees, “What’s the point in building anything if it’s not going to be socially sustainable?” She also voices her concern about the growing housing crisis, explaining that it’s a balance of doing something that’s both environmentally friendly and resilient long term.
With the absence of office culture in recent years, McGee asks how we can get creative teams back together in a way that’s engaging, rewarding and educational. The opportunity to learn from peers, and a shared community, remains a challenge with remote working.
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Bloomberg Design + Make
April 25, 2023
Good design can make the world better, smarte
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