Here’s how Instagram recommends the content you see

Instagram’s ranking algorithm has long been scrutinized by users. The company lays out a few of the ways it chooses what users see.

By Mia Sato, platforms and communities reporter with five years of experience covering the companies that shape technology and the people who use their tools.

May 31, 2023, 11:59 AM PDT|

Illustration by Alex Castro / The Verge

Instagram users have long theorized about how “the algorithm” works to rank content on the platform and why some users’ posts seem less visible than others. Now, Instagram is opening up the hood on its recommendation system to explain why you see certain posts — at least partially.

In a blog post, the company breaks down its ranking system by where a user will encounter content: the main feed, Stories, the Explore page, and Reels. There are countless pieces of information companies like Instagram use to predict what users will want to see and interact with, and there’s not one singular, all-knowing algorithm that drives recommendations. Unsurprisingly, it says a good portion of data used for ranking content comes from users themselves.

MesaZona > Table of Contents : Here's The Menu. Enjoy

31 May 2023