25 August 2024

Duh Buzz About "Very Demure"

Updated 4 hours ago -Business

"Very demure," very viral: The TikTok trend driving the biz bandwagon

Animated illustration of a hand infinitely scrolling through screens on a phone that show dollar bill signs in different colors.

Illustration: Aïda Amer/Axios

What do the White HouseDunkin' Donuts and Kim Kardashian have in common? They all claim to be "very demure."

Why it matters: TikToker Jools Lebron's massively viral video describing her "very demure, very mindful" workplace-friendly makeup and clothing style sparked a marketing movement from brands hoping to hop on the "demure" buzzword bandwagon.

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