Visit Mesa Selects HAPI for Brand Strategy

Visit Mesa Selects HAPI to Lead National Marketing Strategy, Creative for City Limitless Regional Brand
. . . Why the change in agency?

Wasn't Simple View Inc  doing a good job?
[A sampling of their images is added to this post/yoga?]

HAPI was awarded Visit Mesa's marketing and creative services contract after a selective RFP process that included multiple in-state and out-of-state agencies

Read more: http://m.digitaljournal.com/pr/2970459#ixzz4BeLEx9wm

MESA, AZ, June 11, 2016 /24-7PressRelease/ - Visit Mesa, the destination marketing arm for Mesa, Arizona, has selected branding firm HAPI for strategy, advertising and media services effective July 1, 2016

HAPI was awarded Visit Mesa's marketing and creative services contract after a selective RFP process that included multiple in-state and out-of-state agencies.

"Visit Mesa has measured an increased awareness of our brand, City Limitless , since its inception and is delivering an inspired, fresh Arizona experience to leisure travelers," said Visit Mesa President and CEO Marc Garcia. "As our product offerings expand and our awareness grows, we intend to be aggressive, take risks, and target new visitors in altogether new ways. With the support of our Brand Development Advisory Committee, we know that HAPI is the strategic and inventive firm that can carve our new creative path and get even more folks to take notice." 

HAPI officially begins work with Visit Mesa in July, the beginning of Visit Mesa's new fiscal year. Their first charge will be to communicate the destination's authentic dynamic brand and identify new approaches to reaching potential consumers. Visit Mesa has placed a heavy emphasis on targeting millennial travelers, one of the nation's largest and fastest growing consumer groups, and will continue with this effort. In addition, the organization will adhere to a purely digital marketing approach, abandoning traditional print mediums, for selling through on the city's visitor experience. Visit Mesa's five branded lifestyles will also be elevated in the coming year with HAPI overseeing the creation of a new image library featuring new photography and consumer-generated visual content. 

"Mesa and its regional partners have many distinguishing offerings that make it a must-see city," said HAPI Owner/Creative Director Jason Hackett. "Authenticity will be key to expanding the City Limitless brand effectively. With our track record of results, we are thrilled to work with Visit Mesa's savvy team to implement new strategies to establish Mesa as a premier Arizona destination."

MEDIA CONTACTS:
 
Visit Mesa
Michelle Streeter
Vice President, Communications & Partner Relations
Direct:480-682-3638
E-mail: Michelle@VisitMesa.com

Amy McConnell
Communications Associate Manager
Direct: Amy@VisitMesa.com
Direct: 480-682-3678

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HAPI.
Jason Hackett, Owner/Creative Director
E-mail: Jason@livehapi.com

Direct: 602.919.4000

Read more: http://m.digitaljournal.com/pr/2970459#ixzz4BeLnBQv9

Arizona 10th Worst State For K-12 Student Absenteeism

Arizona 10th Worst State For K-12 Student Absenteeism

By  Carrie Jung

Published: Monday, June 13, 2016 - 11:06am 

This is the first time federal education officials have analyzed chronic absence. On a national level, the report found the highest rates among black, Latino, and Native American students and students with disabilities.

Arizona has among the highest rates of youth disconnection in the country. Nationally, one in seven youth ages 16-24 meet the criteria; in Arizona, that number is one in five. 
To learn more about the Zip Code Project, please visit www.azed.gov/zipcode. for additional information

 

[Blogger's Notes: this project was announced on May 12, 2016 - looks like it took about a month to get some attention from KJZZ]

A new federal report ranks Arizona as the 10th worst state when it comes to K-through-12 absenteeism.

About 16 percent of students here missed more than 15 days during the 2013 school year— higher than the national average of roughly 13 percent.

Charles Tack, a spokesman for the Arizona Department of Education, says the agency is well aware of the problem and they hope a new program known as the Zip Code Project can help improve those numbers.

Need a Tool Kit for that?

Here's 9 pages

http://www.azed.gov/zipcode/

South Phoenix zip code 85040 and Maryville included, along with Chinle and Apache County

 

He explained right now they’re targeting four zip codes with high poverty levels and crime rates— "We want to help these students get back on track. And how we’re planning to do that is to work closely with communities…to provide those students with resources."

Source: KJZZ

 

Recent tweets about
#disconnectedyouth and #opportunityyouthTweets about #disconnectedyouth, OR #opportunityyouth

 

 

Contact Info:
Christopher Dickinson
Zip Code Project Manager
Arizona Department of EducationDirect: P: 602.542.9411
Email: Christopher.Dickinson@azed.gov

 

 

(Photo courtesy of Arizona Department of Education)

The Zip Code Project targets 4 Arizona zip codes with high crime and poverty levels

New Fundamental Particle Discovered?? Challenge Winners! | Space Time ...

Published on Jun 8, 2016

Views: 298,651

Be sure to check out Matt’s AMA at https://www.reddit.com/r/science on Monday, June 13th. He’ll be discussing the upcoming documentary he was a part of Distant Quasars: Shedding Light on Black Holes http://www.amnh.org/explore/science-b...

Get your own Space Time t­shirt at http://bit.ly/1QlzoBi
Tweet at us! @pbsspacetime
Facebook: facebook.com/pbsspacetime
Email us! pbsspacetime at gmail dot com
Comment on Reddit: http://www.reddit.com/r/pbsspacetime

Scientists at the Large Hadron Collider may have just discovered a new fundamental particle that could change the way we look at the universe. Is this Dark Energy? A giant Neutrino? The big brother of the Higgs Boson? Or could it be the mysterious Graviton? Matt also reveals the answer to the Dark Energy Challenge question and responds to comments from the Ice Age episode. We’ve got a lot going on, so check it out!

Examples from four of the major families of theoretical explanations for the 750 GeV excess: http://journals.aps.org/prl/abstract/...

Written and hosted by Matt O’Dowd

Made by Kornhaber Brown (www.kornhaberbrown.com)

Challenge Winners:
Pete Benzi astronomianova@gmail.com
Ingrid Skard ingrid.skard@gmail.com
Ryan Brown Ryan.Brown@unb.ca
Nicolai Veliki nickveliki@gmail.com
Sandra Unruh s6saunru@uni-bonn.de
Alex Gravenor blazingkin@gmail.com
Brian Ross bross14@jhmi.edu

You can review a more in-depth explanation of the challenge answers at the link below. The first document is the main question solution described in this video, and the second is the extra credit. The third provides the details of an analytical solution to the integral. Special thanks to Pete Benzi, who is not only one of our winners but also but also generously provided the extra credit solution (incl. the integral) we link to here. His was much more clearly presented than ours!

Main and extra credit solutions: http://bit.ly/1U7QeYu

WSO Jun 14 - Earth Wobble Captured

Published on Jun 14, 2016

Wayne Steiger joins us today again to discuss the current situation with WSO and our findings. We look at magneto data from Sweden, and probably the most amazing picture we have ever seen.
Views:17,596

Links:
https://www.youtube.com/watch?v=bbBcY... wild planet photo
http://www.irf.se/ Swedish Institute of Space Studies

WSO Operations Fund: https://www.paypal.com/cgi-bin/webscr...

Volcanic Magma Movement/Southern California

Published on Jun 14, 2016

The Large Swarm of Earthquakes in the Southern California linked to Magma Movement Northward along the San Andreas Fault.
Views: 12,529http://www.scientificamerican.com/art...
http://www.livescience.com/1312-huge-...

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  • Education

• License

  • Standard YouTube License

Prof. Niall Ferguson @ China Exchange

Published on Jun 13, 2016 1:03:10

Professor Niall Ferguson gave the audience at a sold-out “60 Minutes With…” plenty of food for thought. He covered his “killer Apps” from his book, Civilisation, that sought to explain why after 1600 did the West become so much richer, healthier and more powerful than everywhere else. Outlining economic and political competition; scientific revolution; the rule of law; modern medicine; a consumer society; and work ethic as the six “downloadable” apps that countries could apply to their development, he described China’s development in terms of using these elements and highlighted that the rule of law was the single biggest challenge.

“Until there is rule of law, a system is unstable – prone to capital outflows and corruption.”

Professor Ferguson was asked whether he had to teach different history classes depending on whether he was in China or in the US. He explained that, at present, there was the opportunity to teach the same history at Tsinghua as at Harvard. The conversation also covered the different approaches to religion in the US and Europe; Islam and the challenge of political Islam; and mobile phones ringing at inconvenient moments!

EMPLOYEES VS FOUNDERS Do we need more entrepreneurs?

Published on Jun 10, 2016

With: Branislav Klesken, George Greskovits, Rob Wilmot
Moderator: Federico Guerrini

Cool to be an entrepreneur? ... or steady job? ...or an entrepreneurial leadership mind-set
Either/Or?