Fixing A Public Relations Image Problem or What? A Shake Up in Public Information and Communications

What's the 'story-behind-the-scenes' here? At the minimum Mesa admits it has that it has a long-standing image problem for years in-the-making... Mesa Channel 11 consistently has attracted few viewers in programming and content and now city officials really need what looks like a Cosmetic Make-Over in the person of a Latina reporter who worked for Telemundo in Phoenix.

We certainly hope the new hire is more than eye-candy.

Ana Pereira certainly will have a lot of work to do here in Mesa to transform digital media . . .

 A new face - Vice-President of Client Services for Urias Communications in Phoenix - with a three-in-one mission 

> to oversee Mesa Channel 11 broadcasting,

> to coordinate digital communications and media relations, and

> to develop the City's strategic communications plan.

 

Something like that Façade Improvement Program?

She was hired to help tell Mesa's story as a growing, dynamic and diverse city.

 

Here's the press release sent out by Kevin Christopher:

The City of Mesa names Ana Pereira as its Public Information and Communications Director

May 4, 2021 at 1:08 pm

"The City of Mesa has selected Ana Pereira as the new Public Information and Communications Director, after a nationwide search. Ms. Pereira will begin serving as Director on May 10.

Pereira has an extensive communications background in both the private and public sectors.

As Vice President of Client Services for Urias Communications in Phoenix, she oversees the management of all agency accounts and leads the development of strategic digital, public relations and advertising campaigns targeting general, Hispanic and Native American markets.

> Prior to joining Urias, Pereira served as Outreach Director for John McCain's successful 2016 re-election campaign to the U.S. Senate.

> Pereira was a Spanish language news reporter for Telemundo in Phoenix and for Univision in Orlando and Boston.

> Pereira served as the Communications Director for a Boston councilmember. 
"Ana brings a diverse skill set, experience and expertise when it comes to communications initiatives and community relations," said City Manager, Chris Brady. "She will be a very strong addition to the City of Mesa and we are very excited to have her join us." 
Pereira will lead the City of Mesa's Public Information and Communication Office which oversees the Mesa Channel 11 broadcasting, the coordination of digital communications and media relations as well as the development of the City's strategic communications plan.
"I am very honored to be selected as Public Information and Communications Director for the City of Mesa. I look forward to working with the Mayor, City Council, City departments and the Mesa community to develop communications strategies, engage our residents and help tell Mesa's story as a growing, diverse and dynamic city," said Public Information and Communications Director, Ana Pereira.
> Pereira is a native of Venezuela and earned a Bachelor's Degree in Broadcast Journalism at Emerson College in Boston.

> She serves on the board of directors of the Children's Museum of Phoenix.

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Public Information and Communications
Contact: Kevin Christopher
Tel. 480-644-4699
kevin.christopher@mesaaz.gov
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RELATED CONTENT

Changes at Urias

With bittersweet pride, Urias Communications announces that Lisa Urias has accepted the position of Chief Program and Community Engagement Officer at the Arizona Community Foundation, starting April 1, while remaining President Emerita of the agency.

Jason Coochwytewa, former Chief Operations Officer & Senior Vice President of the agency, has been promoted to Chief Executive Officer

Reference: https://uriascommunications.com/agency-news/changes-at-urias/

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Lisa Urias named Chief Program and Community Engagement Officer at the Arizona Community Foundation 

Executive leader brings nationally recognized background in community engagement, multicultural communications, and government relations

By Staff | on March 06, 2021

Phoenix —The Arizona Community Foundation (ACF) is pleased to announce that Lisa Urias will become Chief Program and Community Engagement Officer beginning April 1. She succeeds Elisa de la Vara who plans to retire from the foundation on March 31. Urias has led two highly successful companies and has a long history of both corporate and community leadership. She comes to ACF from Urias Communications, a nationally recognized multicultural marketing and communications agency and CoNecs North America where she served as Managing Partner . . .

Urias founded Urias Communications in 2006 as a multicultural advertising and public relations agency designed to respond to the growing multicultural markets of the U.S. Southwest, particularly focused on the Latino and Native American markets. The firm, headquartered in Phoenix, experienced substantial growth under Urias’ leadership serving corporate, government, and large nonprofit clients. The agency received numerous awards including Addy Awards, International Association of Business Communicators (IABC) Copper Quill Awards, and others. The agency is certified as a Minority Business Enterprise (MBE) and Disability Business Enterprise (DBE). Urias will remain president emerita of the agencies.

Urias’ background includes serving as the Director of International Markets for SRP in the Strategic Planning division. . .

 

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