Playing a sheriff
Fake GQP Elector Jim Lamon’s Cringeworthy Ad Normalizing Political Violence
By |February 14th, 2022|AZ Elections, AZ Politics
"Retired energy industry executive Jim Lamon is banking that Super Bowl fans this weekend will be inspired to cast votes for him at the polls in August.
Lamon is a former CEO for DEPCOM, a Scottsdale-based utility-scale solar company that has grown to several hundred workers over the years. Before that, Lamon worked in the coal and natural gas-fired power plant industry.
The Republican who lives in Fountain Hills is gunning for a seat in the U.S. Senate, seeking to oust the incumbent Democratic Senator Mark Kelly.
> Lamon is among several prominent Republicans who submitted false information trying to certify Arizona’s November 2020 election results in favor of Donald Trump. He even bankrolled efforts related to the election audit security detail and has bragged about pushing Karen Fann, a key Republican state senator to move forward with the partisan election “fraudit” in Maricopa County.
Lamon is using political theater for attention with a polarizing 30-second long campaign ad that NBC will show Arizonans watching the Super Bowl. The advertisement package cost the campaign “upwards of six figures,” according to the campaign’s manager Stephen Puetz.
[The ad ran on] Tucson’s NBC station [KVOA 4] on Sunday during the football game and then will be broadcast statewide on Sunday night.
Curious that the KVOA web page does not have a story about this controversial ad.
But Lamon is already being shot down by critics on social media, some of whom he was hoping would become his constituents.
In the advertisement, Lamon is the sheriff and hero on the set of a “spaghetti western-style” movie scene where he pursues a gun battle with top-ranking Democrats, including Mark Kelly.
One local political campaign executive criticized the advertisement for missing the mark with voters.
“It’s embarrassing, desperate, and cringeworthy all in one,” Barrett Marson, a long-time bipartisan campaign strategist in Phoenix, told Phoenix New Times.
Super Bowl fans might catch just a half-minute glimpse of the advertisement between plays. Avid supporters and critics alike may watch the 70-second-long clip campaign organizers described as the “directors cut” afterward.
Lamon garnered $600,000 of individual donations for his campaign, upwards of $10 million from his own coffers, and has spent $1 million each month since his bid for office began.
The Super Bowl ad is one of his biggest investments so far.
“The only candidates with the resources to afford Super Bowl ads are statewide campaigns,” said Ben Petersen, the Republican National Convention’s Arizona representative.
It was not immediately clear if any other state-level office campaigns in Arizona — eight in all — are running an advertisement during the Super Bowl.
Lamon promised to spend $50 million by Election Day.
His campaign manager, Puetz, called Lamon’s commercial a “one-of-a-kind campaign ad.”
The Lamon campaign has spent nearly $1 million on TV advertisements each month.
Last month, Yahoo rejected a different video ad campaign, calling it “overly inflammatory and offensive.” That commercial featured the emergent GOP slogan, “Let’s Go, Brandon,” a play on “Fuck Joe Biden.”
In the ad, Lamon plays himself as “Big Jim Lamon,” the altruistic Wild West sheriff who saves the good people of Arizona from the unholy Washington D.C. Gang in a Hollywood-esque quick-draw duel.
The U.S.-Mexico border security debate is center stage. . ."
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