Apple Is Reaching Deeper Into Your Pocket. Why PayPal and Other Fintechs Should Be Scared.
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Banks have lost nearly $1 trillion in deposits over the past year as money flowed into higher-yielding money-market funds. One company grabbing some of the cash: Apple. The iPhone maker recently launched a savings account with a 4.15% yield, 10 times the national average for banks. “We are very pleased with the initial response,” Apple CEO Tim Cook told analysts in early May. . ."
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