Friday, July 19, 2024

Authentic refashions itself from zombie retail king to “the world’s largest sports and entertainment licensing company.”

 

Zombie Retail King Eyes Sports After Reviving Dozens of Dying Brands

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You’ve probably never heard of Jamie Salter, but you know his multibillion-dollar empire. Since 2010, the Authentic Brands CEO has snapped up and resurrected dozens of dying brands like Barneys and Brooks Brothers, fashioning a retail conglomerate that he says was valued at about at $17 billion this year.
July 19, 2024

Illustration: Qianhui Yu for Bloomberg Businessweek

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But Salter doesn’t want to be a bottom-feeder forever and is now going after bigger game. After snapping up Sports Illustrated, Reebok and a majority stake in David Beckham’s lifestyle brand, he’s planning a potential listing as Authentic refashions itself from zombie retail king to “the world’s largest sports and entertainment licensing company.”

Marc Daniel Davies

@MarcDDavies
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