-Domino’s is introducing Domino’s quality captains: perfection-obsessed employees who meticulously check your pizza before it hits the oven and heads out the door.
To solidify their credentials, the chain is teaming up with a favorite judge of perfection, Simon Cowell.
The new campaign, created by AOR WorkInProgress and directed by Maggie Carey, shows Cowell’s eye for detail and demand for perfection, ensuring that no pepperoni is out of place and no dip cup is forgotten. In doing so, Cowell becomes a quality captain as well.
-ADWEEK is continuing its partnership with the Effie Awards detailing a handful of case studies on winning campaigns. The latest goes behind the scenes of McCann New York’s campaign for Microsoft that chronicled a massive effort to give millions of people greater access to their alphabet by pulling a handwritten language into the digital age.
-Nominations are open for ADWEEK’s Agency of the Year awards, with seven coveted spots open.
-Dove is again busting stigmas and attacking stereotypes in a new campaign from Edelman that features women over 60.
-Guinness is kicking off its biggest global campaign to mark its debut as the official beer partner of the Premier League.
-Mirimar is behind the latest Beats work featuring Kim Kardashian and Jimmy Fallon.
-The latest Apple work for the Paralympic Games was created in-house.
-Dum-Dums have been around for 100 years, and many know them from the doctor’s office as a child or as welcome candies given at Halloween. Young & Laramore’s work with Dum–Dums for the suckers’ 100th anniversary social campaign found social media users voting for their favorite Dum–Dums flavor. Results of America’s “flavorite” were revealed last week and the favorite was…Dum-Dums roll please…Cotton Candy. The campaign found nearly 200,000 people voting, with 18 million social impressions.
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