Sunday, August 08, 2021
SUNDAY INSIGHT: This Perspective on American Extremism will Take Some Time-To-Process
Dimensions of national culture - Hofstede Insights
The Pros and Cons of America’s (Extreme) Individualism (Ep. 470)
In our previous episode, we made what may sound like a bold claim. We said that a lot of good ideas and policies that work elsewhere in the world can’t work in the U.S. because our culture is just different. Not necessarily better or worse — but very different. That was our hypothesis, at least. And we did find a number of learned people who had data to back up the hypothesis.
Michele GELFAND: The people that came to New York early on, they were from all sorts of different cultural backgrounds, and that’s helped produce the looseness that exists to this day.
Joe HENRICH: Americans and Westerners more generally are psychologically unusual from a global perspective.
According to a decades-long research project, the U.S. is not only the most individualistic country on earth; we’re also high on indulgence, short-term thinking, and masculinity (but low on “uncertainty avoidance,” if that makes you feel better). We look at how these traits affect our daily lives and why we couldn’t change them even if we wanted to.
The 6-D model of national culture
Geert Hofstede, assisted by others, came up with six basic issues that society needs to come to term with in order to organize itself. These are called dimensions of culture. Each of them has been expressed on a scale that runs roughly from 0 to 100.
The dimensions explained
For each dimension here is a brief description and a ten-minute video in which Geert Hofstede explains that dimension.
Hofstede's Globe
For interactive world maps and pick-your-own-countries 3-d graphs of Hofstede dimension scores, check Hofstede's Globe in the Geert Hofstede online exhibition "An engineer's Odyssey".
Dimension maps of the world: Individualism
Each dimension has been derived by comparing many, but not all, countries in the world. The findings can be summarized into six world maps of the distribution of that dimension. Of course, in reality there can be quite a bit of within-country variation; these maps should be seen as rough 'climate maps' of culture.
Individualism
Individualism is the extent to which people feel independent, as opposed to being interdependent as members of larger wholes.
▼ Read more
Individualism is the extent to which people feel independent, as opposed to being interdependent as members of larger wholes.
▼ Read more
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Dimension maps: Power Distance

Power Distance
Power Distance is the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally.
▼ Read more
Power Distance is the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally.
▼ Read more
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Dimension maps: Femininity / Masculinity

Masculinity
Masculinity is the extent to which the use of force in endorsed socially.
▼ Read more
Masculinity
Masculinity is the extent to which the use of force in endorsed socially.
▼ Read more
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Dimension maps: Uncertainty Avoidance

Uncertainty Avoidance
Uncertainty avoidance deals with a society’s tolerance for uncertainty and ambiguity.
▼ Read more
Uncertainty avoidance deals with a society’s tolerance for uncertainty and ambiguity.
▼ Read more
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The last two dimensions
The last two dimensions were found later, and in different studies, than the first four. This is why different countries appear on the world maps. These maps are taken from the 2007 book "Why we are different and similar" by Michael Minkov. In our 2010 book they are re-scaled to a 0-100 format. The scale is also reversed for Flexhumility (long-term orientation, blue on the map) versus monumentalism (short-term orientation, orange on the map).
Remember, the numbers do not really 'mean' anything. They are just there for convenience. The world-wide pattern is what matters.
Dimension maps: Long-term Orientation

Long-term orientation
Long-term orientation deals with change.
▼ Read more
Long-term orientation deals with change.
▼ Read more
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Dimension maps: Indulgence

Indulgence
Indulgence is about the good things in life.
▼ Read more
Indulgence is about the good things in life.
▼ Read more
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IN SPANISH
"Soy bastante optimista con el futuro de Europa, los jóvenes ven lo que está sucediendo"
- Entrevista a Gert Jan Hofstede, Profesor de "Socialidad Artificial"
Gert Jan Hofstede vive preocupado por la caída del sentimiento de comunidad. Un problema que este profesor de la Universidad de Wageningen, multidisciplinar e impulsor del concepto de la "socialidad artificial", recomienda abordar dando más importancia a los espacios comunes.
A pesar de la creciente ansiedad y populismo, el hijo del psicólogo social holandés Geert Hofstede mantiene un moderado optimismo, por el paso adelante que están dando los jóvenes para tratar los problemas de todos.
¿En qué tonos pinta el cuadro para la próxima década?
Creo que las cosas empeorarán un poco, antes de que puedan mejorar. Vemos algunas buenas intenciones, pero no las llevamos a cabo. A veces nos estancamos, porque no existe un sentimiento de urgencia para actuar. Pero cuando suceda, la gente reaccionará. Lo único que realmente podría detenernos es si los países se preocupan demasiado por sí mismos.
"Lo que los líderes deben hacer acercarse a los ciudadanos y crear una conexión. Antes los políticos hablaban al corazón y alma de la gente"
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THE DIMENSIONS EXPLAINED IN A SERIES OF 10-MINUTE VIDEOS
For each dimension here is a brief description and a ten-minute video in which Geert Hofstede explains that dimension.
Individualism
Individualism is the extent to which people feel independent, as opposed to being interdependent as members of larger wholes.
▼ Read more
Power Distance
Power Distance is the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally.
▼ Read more
Masculinity
Masculinity
Masculinity is the extent to which the use of force in endorsed socially.
▼ Read more
This is NOT about individuals, but about expected emotional gender roles. Masculine societies are much more openly gendered than feminine societies.
Uncertainty Avoidance
Uncertainty avoidance deals with a society’s tolerance for uncertainty and ambiguity.
▼ Read more
Long-term orientation
Long-term orientation deals with change.
▼ Read more
Indulgence
Indulgence is about the good things in life.
▼ Read more
Are there more dimensions?
Since dimensions are imagined, not 'out there', there can be many more. Any study will reveal its own pattern, so yes, other dimensions can be found.
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IN HINDSIGHT LAST WEEK: More Biggs Buffoonery / Desperately Fighting For The Freedom Caucus
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STICK-A-LABEL-ON-IT: "Instagram Creatives" Using Built-In Analytic Tools To Assess Impact and Sales

Why Instagram’s creatives are angry about its move to video
The social media platform was once a favourite of artists and photographers, but a shift towards TikTok-type videos and shopping could leave them looking for a new home online
This confirmed Binding’s hunch that although most people believe that Instagram is a place to share photos and Twitter is a place to share words, that may no longer be the case. When it launched in 2010, Instagram courted the artistic community, inviting respected designers to be among its initial users and naming its very first filter X-Pro II, after an analogue photo-developing technique. In her 2020 book No Filter: The Inside Story of Instagram, technology reporter Sarah Frier documents how Instagram co-founder Kevin Systrom wanted Instagram to be an outlet for artists (in a high-school essay, Systrom wrote that he liked how photography could “inspire others to look at the world in a new way”).
Photograph: Matt Winkelmeyer/Getty Images for Wired
But Facebook bought Instagram in 2012. Systrom departed as CEO in 2018. And three weeks before Binding uploaded his lavender pics, the new head of Instagram, Adam Mosseri, posted a video to his personal social media accounts. “I want to start by saying we’re no longer a photo-sharing app.”
Click on Instagram today and you will still see plenty of photos, but you’ll also be confronted with a carousel of short, vertical videos (known as “Reels”) as well as the more-than-occasional ad. In his video, Mosseri explained that “the number one reason people say that they use Instagram in research is to be entertained” and the app was going to “lean into that trend” by experimenting with video. Citing TikTok and YouTube as competition, Mosseri said Instagram would “embrace video” and users could expect a number of changes in the coming months.
The move has the artistic community seeing Pantone 032. Though there’s no way of knowing how many artists, architects and photographers have left the app, many are at least threatening to. . .
Sara Tasker, an Instagram and creative business coach and author of Hashtag Authentic: Finding Creativity and Building a Community on Instagram and Beyond, says her inbox was “immediately flooded” with creatives “terrified that this meant they would be left behind”. The 37-year-old says video is time-consuming, has a steeper learning curve and can be a challenge for those who are self-conscious in front of the camera.
“The idea that they have to dance for their audience – literally – just to make sales or have their art seen is a kick in the teeth to those who have been sharing and connecting on these platforms for years,” says Tasker, who has more than 220,000 followers on her @me_and_orla account.

Sara Tasker: ‘The idea that they have to dance for their audience – literally – just to make sales or have their art seen is a kick in the teeth.'
’Photograph: @me_and_orla/Instagram
CIRCUMSCRIBED BY A PLATFORM ... In April, writer and Washington University media professor Ian Bogost argued that “a creator is someone whose work is wholly circumscribed by a platform”.
While creators make content that can only exist within a certain app, many creatives simply put their offline art online. To put it another way: Instagram’s creators can only exist on Instagram, Instagram’s creatives can go elsewhere. . .You hear people talking about fighting the algorithm but that’s a job in itself,” she says (she has around 3,000 followers on her account @taaryn_b). “I think we should as artists be looking elsewhere and not relying solely on Instagram.” She says people are moving back to their personal websites and blogs (Waplington resumed directly collecting fan and follower email addresses last year).
Still, Brench admits she feels “a bit chained” to Instagram and doesn’t want to completely quit the site because of the community there . . .
AND THE USUAL BLAH RHETORIC:
Whatever happens next, it’s clear that Instagram isn’t the app it used to be. Instagram expert Tasker says it once nurtured creators with workshops, parties and even surprise gifts such as photobooks and calendars, which she says is no longer the case. Instagram employs people who curate content for its own official account so it arguably fosters talent in that way – its latest post highlights the work of trans activist and spoken word poet Kai-Isaiah Jamal.
In an emailed statement, a Facebook company spokesperson wrote: “We’re inspired by the millions of creatives using Instagram to express themselves, create businesses and communities every day. We began as a photo-sharing app and will always be a platform for visual storytelling, no matter its format.” They went on to say that Instagram users shape culture and the app is “constantly developing new formats and tools to help people express themselves. . .
MORE?? Here ya go-go > Amelia Tait
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