Here's an extract from a recent article
Cities can produce great value from social media, but only if they start talking a little bit less about themselves and start listening more to their residents.
Better, Faster, Cheaper
Social Media's Place in Data-Smart Governance
Cities are learning to mine this trove of information to predict the impact of future events and significantly improve operations.
The town common holds a special place in the urban imagination. It is the scene of civic life, the place where people congregate to exchange ideas. Today, these interactions largely occur online. Just as local government is responsible for cultivating the space of its physical town commons, so too should it cultivate and capitalize on the digital commons.
Public social media posts represent a data source ripe for analytics, one that governments can take advantage of to save time, money and even lives.
Craig Campbell, a research assistant at the Ash Center for Democratic Governance and Innovation at the Harvard Kennedy School, contributed research and writing for this column.
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