Regulators have largely taken a hands-off approach to the use of AI in political ads—and the consequences may be severe.
By Nathan E. Sanders and Bruce Schneier
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For years now, AI has undermined the public’s ability to trust what it sees, hears, and reads. The Republican National Committee released a provocative ad offering an “AI-generated look into the country’s possible future if Joe Biden is re-elected,” showing apocalyptic, machine-made images of ruined cityscapes and chaos at the border. Fake robocalls purporting to be from Biden urged New Hampshire residents not to vote in the 2024 primary election. This summer, the Department of Justice cracked down on a Russian bot farm that was using AI to impersonate Americans on social media, and OpenAI disrupted an Iranian group using ChatGPT to generate fake social-media comments.
It’s not altogether clear what damage AI itself may cause, though the reasons for concern are obvious—the technology makes it easier for bad actors to construct highly persuasive and misleading content. With that risk in mind, there has been some movement toward constraining the use of AI, yet progress has been painstakingly slow in the area where it may count most: the 2024 election. start a free trial.
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