There’s a tiny mound of laundry on the corner of my dining room table; my youngest son’s homework is right next to it (who gives 4-year-olds homework, btw), and I just received the list for school spirit days in my inbox.
That’s right: It’s the hardest time of the year for working parents, who are not only juggling the burn of Q4, but back-to-school nights, homecomings, and preparing for the forthcoming holidays.
American parenting is a lot. In fact, nearly half of parents with children under 18 say most days are overwhelming, according to 2023 data cited by the US Surgeon General Vivek Murthy. Parents said a lack of support was a key stressor.
It’s why Business Insider launched Village for Hire, a series that highlights the creative ways parents are trying to optimize their busy schedules amid rising costs.
For many parents, getting time back is the ultimate reward. One marketing executive and mother of two pays a household manager $17 an hour to tackle her to-do list, while another pays their cousin $20 to do the same. And yet another mom figured out a way to circumvent doing drop-offs and pick-ups with a unique bartering arrangement.
Becoming part of someone’s village has also turned into a meaningful side-hustle: One woman accidentally became a household manager. It started off by picking up her friends’ kids after school, and now she makes $450 a week. We’ve also been featuring parents who have turned to AI for help, including one CEO who created agents to read school emails, create school calendars, or even do meal prep.
Have you found a creative way to balance it all? Tell me about it. You may help another parent fighting through fall.
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