More Than Mellow >> Time To Celebrate

Your MesaZona blogger did not begin with high hopes or unrealistic expectations for starting online reporting and publishing herein the New Urban Downtown Mesa back in February 2015 - it was a steep learning curve all the way.

 

 Now I can set free my 'inner Homer'

Nationalism vs. Globalism: New Politicsl Divide?? | Yuval Noah Harari

Published on Feb 21, 2017

Views: 65,022

How do we make sense of today's political divisions? In a wide-ranging conversation full of insight, historian Yuval Harari places our current turmoil in a broader context, against the ongoing disruption of our technology, climate, media -- even our notion of what humanity is for. This is the first of a series of TED Dialogues, seeking a thoughtful response to escalating political divisiveness. Make time (just over an hour) for this fascinating discussion between Harari and TED curator Chris Anderson.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more.
Find closed captions and translated subtitles in many languages at http://www.ted.com/translate

Follow TED news on Twitter: http://www.twitter.com/tednews
Like TED on Facebook: https://www.facebook.com/TED

Infineon's solution for industrial robots - Different trends in the robo...

Robotics Revolution ...

Published on Feb 23, 2017

Views: 10

Get an understanding on the different types and requirements of industrial robots as well as on the key market trends

More Information
www.infineon.com/p7-700v

Watch all parts
Different trends in the robotic market
Product portfolio

Do Robots Deserve Rights? What if machines become conscious?

Published on Feb 23, 2017

Views: 120,975

What shall we do once machines become conscious? Do we need to grant them rights?

Check out Wisecrack and their video: https://goo.gl/oaUbAF

'The Philosophy of Westworld': https://goo.gl/8Tn2m5

Support us on Patreon so we can make more videos (and get cool stuff in return): https://www.patreon.com/Kurzgesagt?ty=h

47% DO NOT UNDERSTAND Statistics | Alan Smith

SHOCK: 47% lacked numeracy skills in England - and it's not just England.

Published on Feb 22, 2017

Views: 38,293

Think you're good at guessing stats? Guess again. Whether we consider ourselves math people or not, our ability to understand and work with numbers is terribly limited, says data visualization expert Alan Smith. In this delightful talk, Smith explores the mismatch between what we know and what we think we know.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more.
Find closed captions and translated subtitles in many languages at http://www.ted.com/translate

Follow TED news on Twitter: http://www.twitter.com/tednews
Like TED on Facebook: https://www.facebook.com/TED

FINAL AGENDA: Mesa City Council Study Session Thu 23 Feb 2017

Meeting Agenda - Final
Printed on 2/22/2017
Off-Site at:
Sheraton Mesa Hotel at Wrigleyville West 860 North Riverview Mesa, AZ 85201
Scheduled time 08-11:00 am

Any citizen wishing to speak on an agenda item should complete and turn in a blue card to the City Clerk before that item is presented.

Roll Call
(Members of the Mesa City Council will attend either in person or by telephone conference call)






1 Review items on the agenda for the February 27, 2017 regular Council meeting.

2 Presentations:

a  17-0218
Hear a presentation and discuss conflict of interest and ethical issues for elected officials.
Please Note: this is a 576 KB download, 11-page presentation
Link to open > http://mesa.legistar.com/gateway.aspx?m=l&id=/matter.aspx?key=10345

b 17-0219
Hear a presentation, discuss and provide direction on the existing City Strategic Priorities and Goals

• Community Safety,
• Workforce Development,
• Sustainable Economy,
• Transforming Neighborhoods
• Placemaking
• and possible additional priorties and goals. 

Link to open > http://mesa.legistar.com/gateway.aspx?m=l&id=/matter.aspx?key=10346

c 17-0220
Hear a presentation, discuss and provide direction on
the existing, and possible additional, performance measures relating to the City Strategic Priorities and Goals (i.e., data supporting the priorities and goals.)
Link to open >   http://mesa.legistar.com/gateway.aspx?m=l&id=/matter.aspx?key=10347

d 17-0223
Hear a presentation, discuss and provide direction on
a NextMesa digital community engagement campaign.
Link to open > http://mesa.legistar.com/gateway.aspx?m=l&id=/matter.aspx?key=10350

e 17-0221
Hear a presentation, discuss and provide direction on the City Council priorities
relating to 

• Community Development Block Grant CBDG
• HOME Investment Partnerships,
• Emergency Solutions Grant, and the
• Human Services Programs funding

Link to open > http://mesa.legistar.com/gateway.aspx?m=l&id=/matter.aspx?key=10348

What's Next Mesa?? IDEAS COLLIDE = Agency of Choice?

Seek expertise to create targeted, strategic and visually appealing digital campaigns to drive community engagement for our residents to envision their NextMesa
Link to the presentation >
http://mesa.legistar.com/LegislationDetail.aspx?ID=2965457&GUID=99A82446-5C50-46F1-BF39-7C4742130456

WHO OR WHAT IS IDEAS COLLIDE?
A public relations firm in Scottsdale
Website: http://www.ideascollide.com/

HELLO. MEET IDEAS COLLIDE.

Phoenix's Go-to-Agency for Big Ideas & Impactful Results

HERE'S ON OF THEIR CAMPAIGNS THAT GOT ATTENTION

 

Ideas Collide Experience
Experience with similar engagement campaigns and programs: 
AZ Cities @ Work –League of Arizona Cities & Towns 
We Are Intel –Intel Corp. 
Race for the Cure –Susan G. Komen of Arizona 
Smilebration –Best Western Hotels & Resorts 
Blue Works for You –Blue Cross, Blue Shield Arizona

Campaign poster from this campaign not included



Additional strategic communication and brand development experience
McCormick-Stillman Railroad –City of Scottsdale 
Super Bowl XLIX –Arizona Super Bowl Host Committee-Spanish Translation and Marketing  Fish Tank –Avnet 
Imagine Together –Childsplay 
We Rise-University of Phoenix

Spanish language experience and capabilities
 

Brand Communication & Engagement

Ideas Collide to Provide City of Mesa:
 Create a brand and an inspiring brand message with visual storytelling and digital strategies that will compel residents to envision Mesa’s future
 Develop diverse communications and content that are more visual, sensory and experiential appealingto multiple resident interests and learningstyles
 Define Key Performance Indicators and utilize their data analysts to provide customized reports to gain insight and determine further actions during campaign.
 
Brand Communication & Engagement
Create a “Digital Town Hall” leveraging digital tools to engage our residents via mobile applications, various forms of digital media, and websites to engage the community 
Collect data around the types of projects/initiatives the community would like the Mesa City Council to move forward 
Ability to enter own idea or vote on other ideas to be put forth for consideration in a simple, social media style
PAGE 9      Digital Marketing Strategy
Reach highly targeted citizens through frequently used communication tools for inclusion and awareness via strategically developed creative & messaging specific for each audience
Define Targeted Demographic Groups 
Parents / Families inMesa 
Millennials inMesa 
Boomer / 55+ inMesa 
Latino Community 
Engaged community groups/registered neighborhoods

Potential Engagement Categories Areas of City to Envision and/or Strategic Goals 
Parks &Recreation 
Economic Development 
Downtown 
Arts &Culture 
Public Safety 
Transportation 
Education 
Environment


page 12
Digital Advertising Platforms + Leveraging City Owned Channels

Social Advertising –
Bring Message & Story to Life for Residents (Facebook, Instagram, Twitter,YouTube) 
Capture citizens’ attention on familiar platforms they visit multiple times perday 
Use ads as a way to participate in conversations going on about the target group’s local communities
Customize creative messaging for each demographic group

Search Ads –GoogleAdWords 
Reach citizens while searching in the moment for information through specifically selected keywords related to initiatives
(I.e. Mesa Parks and Recreation, Mesa Arts Center, Utility Bill Account or other e-services)

Display Ads
Utilize multiple strategies to gain visibility while citizens areonline: 
Target specific websites and campaigns targeting specific target demographic groups 
Retarget citizens who visited City of Mesa website 
“Act Alike” modeling –target people who make specific actions similar to developed audience personas (i.e. purchased tickets from Mesa Arts Center, visited City of Mesa website, visited Mesa Library website etc.) 
Target citizens who have recently visited a City of Mesa facility (i.e. Park, Library, Mesa Arts Center/Museums)