Leading up to election day in November, USAFacts is rolling out a series of fact-filled educational videos centered on the US. The videos are available on YouTube and will be shown as late-night commercials on select TV channels.
“We’re trying to arm the American public with the information to do their jobs as citizens,” Ballmer said.
“We don’t pick sides.”
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‘Arm the public with facts’: Microsoft billionaire fights US election disinformation
While other tech execs endorse politicians, Steve Ballmer wants to provide impartial statistics on key issues
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. . .Ballmer said USAFacts was non-partisan and only used information published by local, state and federal governments as a way to gain people’s trust in its data. Information from other sources, like university research or thinktanks, is not included.
“No forecasts and estimates, which can get partisan. Try to avoid adjectives, which sometimes also get partisan, and really try to ground it in numbers,” he said.
It’s a radically different approach to politics compared with other wealthy tech executives, like Tesla’s Elon Musk and LinkedIn’s Reid Hoffman, who have opted for large donations to their political party of choice and big public statements as a means of getting involved. . .
USAFacts has released four videos in their Just the Facts series which have collectively received a respectable 14m views on YouTube so far.
The organization plans to release a total of six videos before election day.
“This year, we’ll have a whole lot more visitors and users than we did, certainly [compared] to the 2020 election. We feel good about that. We’re still going to be shy of what I always want to accomplish, which is [figuring out] how many people want the data, are willing to take the time,” Ballmer said. “It’s hard to predict.”
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