17 February 2024

How Paramount Became a Cautionary Tale of the Streaming Wars

 Shari Redstone inherited her father’s storied media empire and tried to take on Netflix. Now it’s looking for a buyer.

How Paramount Became a Cautionary Tale of the Streaming Wars -Bloomberg :  r/paramountglobal
Illustration: Erik Carter for Bloomberg Businessweek

How Paramount Became a Cautionary Tale of the Streaming Wars

Shari Redstone inherited her father’s storied media empire and tried to take on Netflix. Now it’s looking for a buyer.

Sumner Redstone was a buyer, not a seller. Starting in the mid-1980s, he built his family’s movie theater chain into one of the world’s most valuable media companies, Viacom, through high-profile acquisitions. He outmaneuvered peers to acquire a legendary broadcast network (CBS), an iconic studio (Paramount Pictures) and popular cable channels (Nickelodeon and MTV).

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