Despite a limited cinema release a month prior, it was only when released on streaming that Saltburn really caught fire.
According to Amazon, viewership nearly quadrupled in the month following the film's opening weekend on the streaming platform.
Will TikTok take Saltburn from bathtubs to Baftas?
By Alex TaylorBBC Culture reporter
Warner Bros/Amazon StudiosSaltburn has been a slow-burn success story of awards season, having far more impact on streaming than it did in cinemas. Gross-out scenes involving bathtubs and graveyards helped it go viral, ultimately scoring it five nominations at this Sunday's Bafta Film Awards.
Getty Images/NBCThe online world is even beginning to seep offline into awards season. Ellis-Bextor is to open this year's Bafta ceremony with Murder on the Dancefloor. It is easy to imagine the camera cutting to Keoghan. A nudge, a wink. None of it planned by the industry.
The audience is now star and director.
The Bafta Film Awards take place on Sunday.
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