Food Dive: Capitalizing on the changing buying habits of customers who are taking weight-loss drugs

Food companies attending the Consumer Analyst Group of New York conference in Florida this week said their businesses are poised to capitalize on the changing buying habits of customers who are taking weight-loss drugs.

Food giants see opportunity to profit from consumers using weight loss drugs

Food Dive

21 hours ago

Food giants see opportunity to profit from consumers using weight loss drugs | Food Dive

Despite worries that the medications could dampen sales, Conagra, WK Kellogg and General Mills are among companies optimistic that sales for popcorn, frozen meals and even cereal could benefit.

Numerator data showed that consumption of better-for-you frozen meals increased 8% in people taking weight-loss drugs. 

The reason, McGough said, is that frozen meals are portion controlled, provide valuable nutrition and are often high in protein — attributes many people taking the medications are looking for in their food.