The government’s vote.gov information site saw a huge spike in traffic after pop superstar endorsed Kamala Harris
Taylor Swift’s Instagram call for voter registration drove more than 400,000 visitors to the vote.gov website in under 24 hours.
The pop superstar, 34, posted a custom URL to her Instagram Stories shortly after endorsing Kamala Harris in November’s upcoming presidential election.
In a statement to Variety the General Services Administration, which runs the vote.gov site, said they received 405,999 visitors referred directly from the link the singer posted.
In the week prior, the site had averaged around 30,000 visitors per day.
It is not known how many of those visitors subsequently registered to vote. However, the General Services Administration estimates there were more than 27,000 new registrations through the website on September 11, as well as more than 80,000 people who verified their registration status.
Users cannot register at vote.gov, but instead, residents are redirected to their state election websites where they must register directly with their state.
The pop superstar, 34, posted a custom URL to her Instagram Stories shortly after endorsing Kamala Harris in November’s upcoming presidential election.
In a statement to Variety the General Services Administration, which runs the vote.gov site, said they received 405,999 visitors referred directly from the link the singer posted.
In the week prior, the site had averaged around 30,000 visitors per day.
It is not known how many of those visitors subsequently registered to vote. However, the General Services Administration estimates there were more than 27,000 new registrations through the website on September 11, as well as more than 80,000 people who verified their registration status.
Users cannot register at vote.gov, but instead, residents are redirected to their state election websites where they must register directly with their state.
Uploaded: Sep 12, 2024
MSNBC (@msnbc). original sound - MSNBC. After Taylor Swift's viral endorsement of Vice President Kamala Harris, Vote.gov, the voter registration site linked by Swift received, more than 400 thousand ...
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